I have prepared many analyzes for various clients from the broadly understood IT, Digital and eCommerce sectors. I always start the whole process with collecting data and understanding the context of the analysis, which is extremely important in the entire process. Only then I can properly clean and sort all data, to rid of the data noise.
Once that is done, I can choose an effective visualization, which in itself is a process. I consider the type of visualization, input data type and scale, the function of the visualization and its topography. At the very end, I am ready to tell a story. This approach did allow my Clients to understand what the data tells even if they were not business or tech expert.
Published:July 12, 2022