Fitzen - The Fitness App

The Brief : The goal was to create a fitness application which aims to understand various parameters based on individuals, track them and provide efficient solutions to them. The Approach : Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases. Aesthetics and user interface design is widely subjective and misunderstood. The primary target was to build an eligible and easy to understand as well as ergonomically pleasing.