FJOK Gift Shop - Branding and Identity

A new identity and rebranding for the local gift & souvenir shop in Vodice that provides you with unique cool products of region Dalmatia and Croatia. Whether you are looking for something for yourself, a gift for a friend, family or a loved one - make sure to check it out at Fjok. The visual identity and the name were based on the local Dalmatian word "fjok" which means "a tie" or "a bow" usually used with presents. The brand's look & feel aims at ladies - the majority of Fjok's visitors. But what is more - using playful copywriting Fjok stands out with its fun and friendly approach towards the customers. Rebranding was done in collaboration with Tanja Roca from Deeshpet Marketing and Communication Strategies who came up with the name and brand strategy, Antonio Šunjerga as an interior designer and Roko Juričev Martinčev from Rokanov Graphic Studio who helped with printing branded materials and facade decorations. Photo credits: Mirsad Mesinović