Our online presence to improve search engine rankings, drive organic traffic, and enhance the overall digital visibility of our brand. This role involves a combination of on-page and off-page SEO techniques, content optimization, keyword research, and staying up-to-date with search engine algorithm changes.
Key Responsibilities:
Conduct keyword research and analysis to identify valuable search terms.
Optimize website content and structure for improved search engine rankings.
Develop and implement on-page SEO strategies, including meta tags, headers, and schema markup.
Perform technical SEO audits to identify and rectify issues affecting website performance.
Monitor website analytics to track key SEO metrics and provide regular reports.
Collaborate with content creators to ensure high-quality, SEO-friendly content.
Build and execute off-page SEO strategies, including link-building and outreach.
Stay updated with industry trends and search engine algorithm changes.
Work with web developers to implement technical SEO recommendations.
Collaborate with the marketing team to align SEO efforts with broader marketing initiatives.
Improve organic search rankings for targeted keywords.
Increase organic website traffic.
Enhance click-through rates (CTR) from search engine results pages (SERPs).
Optimize website performance and user experience.
Drive lead generation and online visibility for the brand.
