Objectives of this role
Work on a wide range of projects and media, using various software programs to visualize and develop innovative graphic designs that meet business goals
Obtain input from managers to ensure that designs meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately
Work independently as well as cooperatively with marketing team to meet deadlines, stay within budget, and schedule project implementation based on workload, which may include five or more simultaneous projects
Examine existing processes, identify flaws, and create solutions that improve design capabilities
Update and maintain internal databases for designs, photography, and video
Responsibilities
Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters, and marketing materials
Translate strategic direction into high-quality design within an established brand identity
Develop concepts by hand or with software, and execute original content by determining the ideal usage of color, text, font style, imagery, and layout
Manage the design and uploading process for all project materials, based on best practices for using a content management system
Use trend intelligence and knowledge of historical and current markets when designing and executing specific classifications
