FARMINA

The Italian Pet Food brand approached us with a clear objective - to increase their cross-selling efforts and develop their influence among their existing customer base. Additionally, they expressed a desire to enter new markets by revitalizing their brand uniqueness and communication approaches. We are ready to take on this stimulating challenge and help them accomplish their goals effectively. Our team has created an exceptional brand store design that was stimulated by a mood board showcasing the beauty of nature and the essence of authentic Italian cuisine. Our goal was to capture these elements in order to create an immersive experience for our customers. Introducing our innovative Retail Decision Matrix Model – EAEC (Eyeball Count, Awareness, Experience, Convert). This cutting-edge tool serves as a guide for consumers' decision-making process by integrating key enablers and actions. In line with our commitment to brand inclusiveness, we have crafted a primary facade made from premium wood material to improve the complete appeal. Get ready to elevate your retail experience like never before. To ensure that consumers are well-informed when making buying decisions, we have included a Digital Interface (D.I) that offers immersive audio-visual communication. This engaging feature offers continuous information and guidance, empowering consumers to make the right product selections with confidence.