From 0 to 8.9 MILLION in 24 months

Building A Cold Email Funnel Whilst list acquisition was underway - we also then built a cold email framework - what would the funnel look like? What were we saying to these folks? What would be the call to action? How would they engage with our client? How could we measure success? What would happen if they opened the email, clicked on the link then didn’t take any action? What could we do with these folks? These were all questions we needed good answers for 500 Emails Per Day Using this list, we cleaned, filtered and put together a multi-step email campaign which we worked to ramp up to 500 emails per day. This took some going and involved a ton of split testing, rotating IPs, working with any blacklisted servers, spam traps and dealing with replies and creating further sequences and responses based on this. This was a big project as it was key to getting leads pouring in. Some unique challenges were that this sub-niche had multiple established competitors that specialise in Disney Vacation Clubs. The market was already saturated. Retargeting The Email List One of the other activities was taking this email list and putting it into a retargeting sequence and building a sequence that went: Email open > into one list > advert to introduce the brand > email reply > showing an offer > visit their website > we miss you come back soon. We built a series of retargeting sequences to build a relationship fast with our audience - tying into the notion that prospects need 7+ touches before they purchase A New Website Our client also needed a brand new website…without fail, we wanted to be their one-stop (professional) shop to get the job done. So in September 2022, we officially launched this portion of the project. A key promise here was that the new website would lead to an immediate improvement in conversions (which it ultimately did) Success! 3.5 months after signing off on the website - we saw a shift in site traffic, time spent on the page, lead flow and ultimately, more sales Our team did what needed to be done to deliver a massively improved website only AFTER we were able to generate a quantum of traffic SEO Now, they originally came to us for SEO and PPC- the original onboarding form filled in way back in May 2020 covered both of these scopes. On the SEO front, we had some strong market competition. With no preexisting SEO Juice - we built out an aggressive content and link-building plan of attack alongside very strong technical SEO This is alongside making (one year in) a further push into content production to leverage the SEO juice we had built in Y1 to generate more top-of-funnel traffic PPC Now for the PPC bits. They really wanted to focus on all keyword searches relating to those ever-important Disney Vacation Club queries. This meant all things buying, selling, and learning about Disney Vacation Club memberships. There was a focus on the US, but because Disney lovers are global, this meant our reach could expand well outside of the US- namely to Canada and the UK. We build dedicated landing pages, keyword target sets, and negative keyword data and use a combination of programmatic logic plus human intervention to build a high-performance campaign Challenges along the way There were tons: Google banned our ads temporarily because they claimed we were infringing upon their trademark Email IPs getting banned Servers getting banned A website attack with tons of spam and malware being sent to the site Cashflow issues Up and down moments when things didn’t go EXACTLY to plan This is a continual and ongoing project and at the time of writing we are in almost year 3 of working together.