Indian Motorcycles

Ideating for the Indian motorcycle brand, we kept a firm hold on the USP "Indian Motorcycle experience" and conceptualized the design. As a result, an exciting feature of the store was created, putting the bike's engine at the center of the store and streaming the engine's sound from Bluetooth speakers. A new sand experience wall highlighted the bike's gear system, and another wall featured many accessories for every biker. Waste tires from the brand were utilized in developing lollipop signage, completing the heritage love of consumers the brand carried.