Renfe - Luxury trains

Briefing Renfe offers trips in its luxury tourist trains visiting emblematic places of the Spanish geography. Every year they receive reservations from all over the world and especially from Europe. Although the prices are high, the communication and image offered for these trips does not match the quality of the facilities and activities included in the packages, having become outdated. Proposal Under the concept "Become a passenger of experiences", we developed a new image for the luxury tourist trains with thematic illustrations of each train inspired by classic travel posters. The design process was supervised by the client and the illustrations of the new image were combined with a new treatment of the photographic material that was already used before. The result was more than 20 illustrations to modernize and give premiumness to the already premium experience of Renfe's Tourist Trains, extending this new image to all the graphic and communicational materials derived from this category of trains.