Samsonite

The US-based luggage manufacturer Samsonite wanted better product visibility and customer experience through a POSM (Point-of-Sale Marketing) strategy. Hence, we developed a visual merchandising method by designing an eye-catchy window display and bifurcating it into retro & modern styles, resonating with the brand ambassador’s clothing style. Some in-store VM elements included anime creatives, handle talkers, podium-based creatives & more. The objective was to make it easier for consumers to understand & differentiate inside & outside the store quickly.