SEO Audit and Pitch for Gigi Lagos Digitals

This project is an overall SEO analysis and strategy to improve GigiLagos ranking on SERPs. I started with gauging the site’s opportunity for improvement. Here, I did some basic audits to see areas of improvement on their site. I developed an SEO pitch from the audit. Then, I proceeded to create a Buyer’s Persona for their organisation. Next was a keyword research, then a competitive keyword research, followed by an evaluation of these competitive keywords. Finally, I selected which keywords would tend to perform better.