Social Media

▪ Maintaining the hygiene of all Social Media Channels. ▪ Planning the Content Calendar. ▪ Collaborating with the Design & Content team for creatives, videos, and content respectively. ▪ Helping team in translation to vernacular languages, video production, & drafting subtitles for the video. ▪ Responsible for Organic Engagement. ▪ Have kept the Engagement Rate above 10% & CTR above 2.50% on average for all 4 channels. ▪ Increase in LinkedIn followers by 10K in 8 months organically. ▪ Handling online reputation management for social media channels & myKinara App. ▪ Contribution of INR 3 Cr AUM towards the INR 2600 Cr AUM for FY 23 through organic social media leads. ▪ Preparing Monthly & Quarterly reports ▪ Have helped the leadership in creating SOP of Social Media & for the ORM process.