Ugoeze Cables and Wires Brand Identity

So we had a rather interesting client who deals in Cables and Wires. An Igbo Man from the eastern part of Nigeria, (for those who need more clarity). He was open to the concept of actually developing a brand system for his business. However In addition to showing what the business was all about, he wanted the brand elements to depict his culture as he is very proud of his heritage, being seriously connected to his Culture, he wants his business and company success to be connected to that it seems. After a couple of brainstorming and different directions. we were able to interpret the clients desire. I designed the logo and the came up with the identity design elements to tie everything together.