Marcia Wachira, Graphic designer

About

Passionate graphic designer with over 10 years’ experience in graphic design and brand development working with start-ups, entrepreneurs and corporates including working as part of larger teams at the star media group (Kenya) and DDB advertising agency (Zambia)

Experience

creativhabits

Mar 2007 – Present

Kenya

Founder

> Creating and developing brand identities, marketing assets, social media presence and various content for print and digital applications. > Longterm relationship management with clients and external vendors. > Tracking and adjusting brand support spending to achieve budget obejectives. > Facilitating annual workshops, PR events, project photography and activations. > Developing creative strategies, processes and executions that improve the brand image across the marketing mix for startups while managing relationships with clients and external vendors > Facilitated annual workshop events, project photography and developed infographics for Leonard Chesire Disability homes Lusaka. > Creates, executes or determines the themes, ideas and methods used in creating and producing print and electronic media, including ads, brochures, newsletters, fliers, direct mail, displays, presentations, posters, statements, financial reports, invitations, announcements and website graphics

ZAMBEZII.COM

Sep 2018 – May 2021

ZAMBIA

SENIOR DESIGNER, USER EXPERIENCE MANAGER

> Developed graphics and brand identity assets. Adapted themes and color pallets into custom visual styles for the website artwork, brochures, fliers, profile, print and google adverts, apparel, conference collateral > Launched a multimedia integrated brand awareness campaign involving variety of media forms interactive landing pages, social media, print collateral, emailers, digital ads > Identified and cultivated SME’s, business prospects & government partnerships > Brand development and partnership digital marketing strategy > Prioritising, tracking and monitoring digital marketing objectives. > Boosting google ads and maintaining website traffic by over 7,000 monthly visits by employing digital analytics. > User testing, insights reporting & reviewing for feedback and effectiveness

DDB GLOBAL

Sep 2013 – Oct 2015

ZAMBIA

ART DIRECTOR

> Lead and managed projects with cross-functional teams marketing, creative and media buying. > Partnered with other business units and marketing staff to execute comprehensive, integrated marketing communications plans for clients. > Worked on Re-branding of Zambia The National Water Supply and Sanitation Council (NWASCO) and Lusaka Eye Hospital, Establishing identity guidelines, Logo redesign and brand adaptation. > Oversaw design solutions for Standard Chartered Bank that effectively solved problems and enhanced marketing campaigns and seasonal PR initiatives. > Successfully provided art direction leadership and management for UNICEF water, sanitation and hygiene multi-media campaign. > Managed multiple, concurrent projects in different stages small to key accounts these included Centre for Infectious Disease Research in Zambia (CIRDZ), MTN (mobile service provider), I-connect (internet service provider)

RADIO AFRICA GROUP

Jun 2007 – Aug 2009

KENYA

GRAPHIC JOURNALIST

> Enhancing articles through graphics, text, charts and maps that visually support editorial news. > Editorial Composition and Conceptualizing raw mockups – Balancing page layout by balancing the imaginative elements with the functional element to improve reader comprehension > Presenting necessary adverts proofs to sales team on time. > Photo Editing and manipulation through photoshop and light room techniques. Consistently created monthly image database for archiving. > Flighting and packaging artwork for post production, maintaining color setting standards and accurate editorial placement. > Awarded best performer 2008

Education

Academy of Graphic Technologies

Nov 2004 – Nov 2006

BTEC LEVEL 3 NATIONAL DIPLOMA , GRAPHIC DESIGN

KENYA POLYTECHNIC

Jul 2003 – Jul 2004

ADVANCED CERTIFICATE , GRAPHIC DESIGN & COMMUNICATION

Marcia Wachira

Graphic designer

Skills

Languages