Lead Data Scientist with 7+ Years Experience in Data Analytics , Machine learning , Deep Learning , Big data ,Chatbots , NLP and Artificial Intelligence.
a) Hands-on experience with machine learning algorithms, Retail Analytics, NLP, Python, PySpark, R, Hadoop, SQL, NOSQL(Redis),MongoDB, Tableau , GCP ,AWS, C++ ,AWS Sagemaker , Databricks, SAS and Pricing Analytics.
b) Expertise in deploying best in class automated and scalable customer centric analytical solutions.
Experience
HappyFresh
Jun 2022 – Present
Remote
Lead/Senior Data Scientist
Responsible for Pricing Analysis, Customer Segmentation, A/B Testing
Dunnhumby
Nov 2019 – Jun 2022
Gurgaon
Lead Applied Data Scientist
Managing end-to-end projects while closely working with stakeholders.
Performing Predictive and Prescriptive analysis.
Lead team of 5 Data Scientists for a Europe based Client.
Built targeting strategies to cater business objectives like New Product launch, Re-engage lapsed shoppers and Drive
Penetration through personalized offers and supplier mailings to maximize ROI and FMCG outreach.
Building automated and scalable analytical solutions including dashboards.
Machine learning and Statistical modeling including predictive modeling , regression models ,decision trees ,
Random Forest , churn analysis ,NLP, Text analytics, segmentation and clustering.
Evaluation of campaigns , creating insights and recommendations for helping retailer in campaign planning.
Performing AB test, finding key metrics and Incremental values of campaigns.
Raise and implement relevant client opportunities and process improvements.
Actively promoted & managed 20+ brands with combined sales uplift of more than EUR 1Million annually.
Setup Deep Learning based Customer acquisition model for European retailers in Norway and Finland.
Setup Offsite conversion report(FB) into LATAM markets and automated end to end process saving overall analyst
time by 90% and overall SLA by 50%.
Developed Dashboards and automated targeting & measurement solution using PYDASH. Saving Analyst time by
80% and overall SLA by 75%.
Executed LTV , Multichannel and Instore measurement for multiple clients.
Implemented 200+ campaigns for clients around the globe with different channels including FB , Google-ADs, RTB's ,
Digital Display, SMS, Email e.t.c.
Tata Consultancy Services
Mar 2016 – Nov 2019
Noida
ML Engineer
Managing Virtual Assistance module of TCS R&D Team.
Responsible for Planning, designing and dependable execution of diverse modules for implementing NLP and Deep
learning based Chatbot solutions.
Preparing POC’s and advanced insights for various clients including Landmark Group(Dubai), McKinsey &
Company(USA) , Mitsubishi Electric(JAPAN), e.t.c.
Work closely with sales team to add new features as per client need into the Chatbot solution.
Data preprocessing, Data Mining , Data Cleansing , Data exploration.
Performing training, testing and validation of the model.
Performing fine-tuning and defining checkpoints of the model.
Freelancer
Aug 2015 – Mar 2016
New Delhi
Python Developer
Worked for multiple clients around the globe to develop Chatbots, Data Insights and Dashboards.
Performed Descriptive and Diagnostic analysis to identify key areas to focus for business.
Education
Punjab Technical University
Aug 2011 – May 2015
Bachelor of Technology , Electronics and Communication Engineering