ana manzanares

About

As a Spaniard with a strong international experience, I am able to offer an extensive experience in both languages. Turning and translating clients´ messages into ideas that connect engage and compel the right audience to take action. A creative thinker with solid analytical skills, I am able to craft and translate integrated content, including website, print communications, online communications, and direct mail.

Experience

Trobo

Jan 2014 – Feb 2021

Spain

Bilingual Content Manager

• Translating, writing, editing and proofreading content. • Managing a content team consisting of writers, graphic designers, videographers, etc. • Formulating a cross-platform content strategy. • Brainstorming with team members to develop new ideas. • Building a following on social media. • Providing editorial, creative and technical support to team members. • Tracking web analytics to ascertain content engagement levels. • Managing content across all platforms, including email and social media. • Responding to specific inquiries both in English and Spanish

Substratum

Jan 2011 – Jan 2014

Barcelona Spain

Content Manager

• Providing content ready for publishing, translating when necessary from English to Spanish • Managing timeline for various content pieces to ensure deliverables meet their deadlines, • Analyzing results of content activity to inform future campaign messaging, creating the content the audience is looking for and then to optimize the path to conversion • Creating multiple types of content such as emails, ebooks, infographics, one pagers, blogs, and case studies • Programing, scheduling and collecting all content produced on-site and by stringers. Responsible for the editorial calendar and organization workflows • Providing editorial management and quality control for website content. Required to electronically transfer the approved content for website publication.

Wholefoods

Jan 2002 – Jan 2011

London UK

Content Manager

• Embracing and maintaining in a consistent manner the company culture • Accountable for all development and delivery of content recommendations as they relate to overall campaign strategy • Focus on targets, exceeding the expectation of the Company • Opening new channels, especially the developing of the new website • Supporting the communication of the company initiatives and policy. • Working with the Product and Segment Marketing Managers to deliver an effective content marketing strategy and editorial plan to meet business objectives. Assist in the development of sales materials as appropriate

Financial Times London

Jan 2001 – Jan 2002

London UK

Spanish News analyst

• Translating and proofreading in English from Spanish news sites • Monitoring Spanish news sites, news wires, government and industry publications, and other relevant sources • Compiling and writing brief summaries of content items per standing requirements • Writing, editing, and distributing reports to appropriate departments translating relevant headlines

Education

Deusto

Sep 1998 – Jun 1999

ICE-CAP, Education

MBA ESMA

Sep 1997 – Jun 1999

MBA, MBA

Deusto

Sep 1994 – Jun 1999

First Class, BA Degree , Arts and Humanities, Spanish

Skills

Languages