🚀 Experienced Project Director, Marketing, and Product Manager with a proven track record in diversified software project management, data analysis, process implementation, and contractual negotiation within the healthcare sector.
🔑 Instrumental in driving the success of ISEE company over its 10-year tenure and more than 130 projects. Leveraging expertise in strategic cost management and outsourcing, I optimized processes and executed dynamic marketing strategies, significantly enhancing brand visibility and fueling company expansion.
💼 Beyond my tenure at ISEE, I've amassed extensive experience in project management and software technology through diverse roles across various esteemed organizations.
🌟 Passionate about leveraging innovation to drive tangible results, I thrive in dynamic environments where I can spearhead transformative initiatives and foster collaborative partnerships.
Experience
ISEE Consultoria
Mar 2014 – Present
Blumenau, Brazil
Marketing and Product Director
Responsibilities:
● Owner/Partner: Strategic planning, business analysis, company management.
● Project Director: Project management, business analysis in healthcare, development of integrations using complex SQL structures.
● Director of Products: Product structuring, marketing strategy and management, commercial activities.
Key Contributions:
● Increased hospital revenue by up to 30% by creating and leading the development of a billing enhancement product based on data analysis.
● Reduced client action time by 80% by simplifying the Markup software project implementation and developing queries for EMR integration.
● Led strategic negotiations with health plan operators, increasing revenue by up to 50%.
● Improved commercial performance with strategic clients through efficient consulting and management.
● Standardized products and services, defining deliverables and pricing, resulting in greater consistency and quality.
● Managed and monitored complex projects, ensuring delivery within established deadlines and budgets, achieving zero turnover due to dissatisfaction.
● Developed marketing strategies that increased visibility and engagement on social media.
Don Corleone Pizzaria
Dec 2020 – Jun 2021
Itapema - Brazil
Co-owner
Main Responsibilities:
● Financial, operational, and process management.
Contributions:
● Process standardization that allowed the pizzeria to profit every month after its opening.
● Developed a statistical management software for cash closing monitoring, a process from the network that was done in a notebook. With the new software, we started to monitor cash closing remotely, and the deviation index reduced to zero.
● Trained front desk employees in Microsoft Excel for agility in the calculation and closing process, reducing overtime by 50%
Blumenau Esporte Clube
Aug 2019 – Sep 2020
Blumenau, Brazil
President/Director
Main Responsibilities:
● People management
● Strategic planning
● Planning and organization of internal processes
Contributions:
● Consolidated the new club statute and formed the new board.
● Along with the legal director, we resolved legal issues that made the club's continuity
unfeasible due to previous mismanagement.
● Negotiated debts with the Santa Catarina Football Federation and arranged for the
club's return to the field the following year after my departure. The football department was closed during the period I was leading the club to internally organize the structure.
GHR
Apr 2012 – Jul 2014
Curitiba, Brazil
Technical Coordinator/Consultant
Position: Consultant
Period: April 2012 – April 2013
Responsibilities:
● Specialized in healthcare administration, back office, business analysis, and PL/SQL programming.
Key Contributions:
● Successfully implemented TASY software in 14 hospitals across 22 projects within designated timelines.
● Played a pivotal role in a consultancy project where a client experienced over a 20% increase in revenue following my involvement in the billing system re-implementation.
Position: Technical Coordinator
Period: April 2013 – July 2014
Responsibilities:
● Conducted process mapping and implementation routines that optimized workflows, contributing to improved operational performance for a specialized billing consultancy team.
Key Contributions:
● Managed project execution in 12 hospitals, ensuring efficient delivery and high-quality outcomes.
Freelancer
Apr 2011 – Apr 2012
Blumenau, Brazil
Business and Technology Consultant Freelance Worker
Main Responsibilities:
● Business and technology consulting for micro-enterprises. Development of software, websites, and other technological solutions.
Unimed
Mar 2010 – Apr 2011
Blumenau
System Analyst
Main Responsibilities:
● Analysis of processes in the institution, support and development of tools based on the TASY system. Maintenance and implementation of TASY system modules. Contributions:
● Implementation of the Service Orders module to support IT and Clinical Engineering
● Improving billing processes using data analysis to find process bottlenecks
● Development of statistical reports for better action in redeployment projects.
Philips Healthcare
Jun 2006 – Mar 2010
Blumenau, Brazil
Project Assistant/Technical Support Analyst
Position: Customer Service
Period: June 2006 – June 2009
Responsibilities:
● Developed comprehensive manuals and coordinated sub-teams to ensure effective customer support.
● Provided training to new employees and customers on supplementary health billing processes, enhancing understanding and efficiency
Key Achievements:
● Provided exceptional customer service with a high success rate in resolving inquiries effectively.
● Utilized self-directed learning to acquire knowledge in strategic areas of back-office operations and hospital management.
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Position: Project Assistant
Period: March 2009 – February 2010
Responsibilities:
● Assisted the project team by organizing daily routines and preparing presentations.
Key Achievements:
● Reduced 80 hours of manual work per client with the implementation of a standardized base, accelerating the initial implementation process and significantly enhancing project efficiency and effectiveness.