arianna saita

An innovative a vision driven marketing executive

Message

Intro

Paderno Dugnano, Italy

CMO at My Blossom

Studied business administratio at universita luigi bocconi

Joined March 22, 2021

Skills

About

I am a marketing and digital executuive with solid and succesfull experience in different countries where I led big B2C organizations to guarantee the constant growth of the business. My expertise encompasees all areas of marketing, from stretegy and business plan to creative development and tracking, In the last years I was in the lead for important digital transformations which enabled the business to keep its market share and acquire new potential customers. I have been appreciated in different markets for may leaderships skills, my pragmatic approach and my ability to work across matrix organization, engaging international teams and stakeholders.

Experience

My Blossom

Sep 2020 – Present

milano

CMO

My Blossom is an international start up for wellbeing and fitness, lanuched recently in Italy and Spain after the success of Germany. I am reponsible to scale up the business creating a digital ecosystem thorugh the partnerships with TV, Digital platforms and Editors, creating a unique new content category

foxtel group

May 2019 – Mar 2020

Sydney

CBO

Responsible for all marketing, acquisition, and retention activities in all media with the goal of constantly growing the business. The following departments were under my responsibility: product launch, sport marketing, strategic partnerships, customers and prospects comms, content marketing, social media, FoxtelNow (OTT streaming service), trade marketing, digital, products communication, brand, ecommerce.

sky germany

Jan 2016 – Apr 2019

monaco

seniot vice president marketing brand and communication

P&L responsible for all through-the-line marketing activities. The following departments were under my responsibility: brand management and strategy, customers communication, advertising communication, social media strategy and management, content marketing, media (+100 Mio Euro), campaign planning and development, digital, trade marketing, B2B, Sky Ticket ecommerce, sport marketing.

Education

universita luigi bocconi

Sep 1991 – Mar 1995

bachelor , business administratio