Bitna Oh, Project manager, Online Marketing, Content Creator, SEO

About

Passionate product manager with engineering background. Specialized in management and marketing of global products. Hands-on experience in product planning, project leading, development, launching, localization, marketing and supporting global operation in a rapidly evolving environment. Adaptable, worked in a multicultural and cross-functional team with great coordination and organizational skills. Energetic, self motivated and like to embrace challenges. Completed 1st, 2 years backpacking all around the world in 2014 and have published four travel books in South Korea.

Experience

Remote Marketing

Oct 2014 – Present

Remote

Travel Contents Specialist (Freelancer)

Publishing travel books in South Korea. Contributing articles and photos all about travel to on/off-line magazines. Collaborating with government tourisms to execute online campaigns. Itinerary consulting and planning for luxury individual/small group travelers as a destination coach.

LG Electronics

Feb 2011 – Jul 2012

Seoul, South Korea

Project / Product Manager

[Project Manager - SDP & Search] Led SDP(Service Development Platform) for LGE’s smart devices such as smartTV, Smartphone and tablet PC. Developed interdepartmental team of more than 100 people for new product and business readiness in a global market. Defined overall project management process and guideline. Coordinated cooperation and established operation process between global stakeholders and Korean subsidiary. Defined Search and Recommendation experience scenarios for smart TV. Identified search quality evaluation guideline and measurement process. Figured out metadata templates with flexibility for easily gathering video contents feed from global contents providers. [Product Manager - TV Appstore] Responsible for global Apps and Appstore. Created service roadmap based on business priorities and device development plans. Defined Appstore service policy and built up global operation guidelines.

SportsTOTO Online

Jul 2010 – Feb 2011

Seoul, South Korea

Online Marketer

Responsible for marketing of online sportsTOTO products. Identified revenue growth opportunity and client adoption & retention strategy through oversea market research and analysis of consumer purchase pattern. Conducted marketing campaigns for driving revenue growth. Created and identified Korean sports influencers group recruited from Korean sports league supporters. Developed influencer marketing strategy and executed collaboration campaigns for boosting brand awareness.

Yahoo Korea

May 2008 – Jul 2010

Seoul, South Korea

Project / Product Manager

[Project Manager - KR Search] Responsible for Korea search roll-out, search relevance and experience (Combo, Image, Video and Dictionary search). Drove cross-team collaboration between Korea, Hong Kong, Taiwan and the US. Lingual/functional localization and performing of Vespa (Yahoo’s global search engine) to ensure best Korean user experience. Off-network distributions for search products for new user acquisition. [Product Manager - APAC Dictionary] Led Dictionary product including ‘Mini Dictionary’ which is a windows application. End-to-end management and launching a new initiative to improve usability. Worked closely with a cross-functional team (designer, engineer, marketer, sales representative, customer care, operation). Expanded Korean dictionary platform to APAC market. Prioritized requirements and set up a roadmap with a global operation team to deliver seamless user experience and market relevant contents.

Yahoo Korea

Jul 2006 – Apr 2008

Seoul, South Korea

Product & Marketing Manager

[Product & Marketing Manager - Local] Responsible for management and marketing of Yahoo! Korea Local products. Added new features, UX/UI renewal and extended high quality local contents database for product quality improvement. Generated a traffic report(unique user, page view, market competitor, and trends) and analysis to share with internal stakeholders Executed Ad campaigns and collaborated with external partners for revenue growth and new user acquisition. Created and operated a young-trendy influencer group for boosting brand awareness. Created integrated marketing communications that include product positioning, traffic circulation, content strategy, marketing activities, PR and custom brand campaign as a unified force with internal stakeholders.

Yahoo Korea

Dec 2005 – Feb 2006

Seoul, South Korea

Assistant Product Manager

Researched market trends, competitor analysis, and identifying user requirements. Improve product operation guidelines based on user log analysis. Developed contents strategy aligned with marketing and sales activities. Contents quality control and SEO optimization.

Education

Giralda Center

Sep 2013 – Nov 2013

Certificate of Intermediate Level 1 of Spanish as Foreign Language

Konkuk University

Mar 2002 – Jun 2006

BA , Computer Science

Bitna Oh

Project manager, Online Marketing, Content Creator, SEO

Skills

Languages