Elaine Lazaro, Helping brands through actionable email marketing strategies - rooted in inbound methodology.

About

Hi, my name is Elaine Lazaro. I am dedicated to crafting personalized, compelling email experiences that resonate with your audience on a profound level. My strategies extend beyond mere sales pitches; they are about fostering meaningful interactions that build trust, loyalty, and a sense of community. I infuse each email campaign with creativity, empathy, and strategic precision, and I curate newsletter journeys that seamlessly weave in thought leadership. This approach showcases your brand’s expertise while inspiring current and potential clients to stay engaged and become brand enthusiasts.

Experience

Freelance

May 2022 – Present

Remote

Email Copywriter | Inbound Marketer

Services Offered: Copywriting, Email Marketing, Newsletter Writing, Website Audit, Content Strategy, Proofreading & Editing

OxFam Pilipinas

Nov 2021 – Dec 2021

Remote

Freelance Documenter for the SHE Project Coordination Team (PCT) Meeting

Delivered post-activity summaries of key discussion points and agreements and produced a 27-page full documentation report based on the PCT objectives and agenda while working closely with the SHE Project Country Team.

Taipei Economic and Cultural Office in the Philippines

Jan 2019 – Jan 2020

Makati City, Philippines

Executive Assistant to the Education Attaché

Roles include: - Researching and collating information on current events regarding the Philippines’ bilateral relations with other countries esp. Taiwan and the U.S - drafting them into concise yet comprehensive pieces of news information to be presented to the ambassador’s weekly reports - Content writing for TECO’s official website and Facebook page. - Drafting, and proofreading reports and letters. - Curating speeches and program remarks for TECO’s Education consul officer and TECO Representative to the Philippines, Ambassador of Taiwan. - Lastly, in charge of contacting, email correspondence, and personal networking with University officials, local government bodies, and potential project collaborators.

Intramuros Administration

Jun 2017 – Sep 2017

Manila, Philippines

Student Intern

In charge of research-oriented tasks, clerical & administrative tasks, helping with the preparation of documents for approval, assisting researchers, and keeping track of the library’s inventory. Also facilitated in the archiving efforts under the division’s initial attempts to create a digital source of historical photographs and documentations about the history of Intramuros and its people, to be made available for public access.

Education

University of the Philippines

Jun 2014 – Jun 2018

BA Social Sciences, Major in Area Studies (Asia, Europe, U.S.A.)

Elaine Lazaro

Helping brands through actionable email marketing strategies - rooted in inbound methodology.

Skills

Languages