Experienced strategist, entrepreneur and startup enthusiast. The past 5 years has been an amazing adventure where I’ve made clarity from chaos, built Brands and turned around businesses.
Earlier in my career, I had the privilege of working with a variety of businesses and government organisations in areas such as banking services, equity trading, insurance broker, public sector innovation and technological support for various pharmaceutical companies (Lilly, Roche).
Four years ago I started Paginaswebtop to create digital cost-effective solutions for small and medium-sized businesses. I am passionate about helping these businesses reach their B2B and B2C marketing goals by providing them the strategic tools to navigate the complex landscape of Digital Marketing.
It is amazing to think of what can be accomplished – of how much good we can do – with the right attitude and the right people working together.
Experience
PaginasWebTop
Aug 2017 – Present
Quito
Founder and CEO of Paginaswebtop
- Develop optimization strategies that increase the client's website search engine results rankings.
- Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI.
- Determine measurable goals that demonstrate improvement in marketing efforts.
- Head of digital channel ("Be Produbanco" app).
- Digital customer onboarding.
- Online sales.
- Open banking strategy.
Banco de la Produccion S.A. (Produbanco)
Jun 2016 – Dec 2016
Quito
Account Manager
- Develop and maintain client relationships
- Collaborate with client and internal stakeholders to set priorities that enable the client to achieve their goals and objectives
World of America Seguros
Sep 2015 – May 2016
Quito
Health and life insurance agent
- Help out business owners, employees, and individuals reduce their insurance costs while ensuring they have the best plan in place for their circumstances.
E-lixir Consulting
May 2015 – Aug 2015
Madrid
Commercial Assistant & Event Planner
- Carry out promotional actions.
- Update databases.
- Schedule client appointments.
- Negotiate with the customer the terms of the sales contract.
- Coordinate with internal staff, clients, vendors, and others to establish needs for events.
- Find potential clients on LinkedIn.
- Planned over 10 successful events for pharmaceutical companies.
Congope
Jun 2014 – Jan 2015
Quito
Process Manager
- Analyzing the efficiency and costs of existing business processes.
- Identifying areas of improvement.
- Creating and presenting process improvement reports.
- Overseeing the implementation of new business processes.
- Managing improvement teams and external contractors.
- Troubleshooting and improving new processes.
- Updating process and procedure policies.