Elizabeth Gambee, Marketing Coordinator| Content Creation, Project Management, and Data Analytics | Aspiring Digital Marketing Specialist

About

MBA Marketing Graduate with 5 years of experience in cross-functional teams, specializing in digital marketing strategies and data-driven decision-making. Proven track record in managing marketing campaigns that drive engagement, optimize conversion rates, and support pipeline growth.

Experience

NAVEX

May 2023 – Present

Remote

Marketing Coordinator

Responsible for managing high-level Marketing projects and liaising between the CMO and internal stakeholders. - Developed and executed multi-channel B2B digital marketing campaigns, achieving a 40% increase in audience engagement through targeted social media strategies for both domestic and international events. - Spearheaded the launch of NAVEX's first company-wide Intranet, improving internal communication efficiency for 300+ employees and increasing engagement metrics by 25%. - Monitored and reported on campaign performance, utilizing analytics tools to track contributions to marketing funnel goals, leading to a 30% reduction in response times for stakeholder inquiries. - Collaborated cross-functionally with sales and product marketing teams, enhancing alignment on digital objectives and ensuring successful campaign implementation.

NAVEX

Apr 2022 – May 2023

Remote

Marketing Admin Assistant

Responsible for maintaining customer engagement and satisfaction. - Chaired the "Customer Reference" and "Case Study" programs, driving a 15% year-over-year increase in engagement from new and prospective customers. - Developed and optimized Salesforce dashboards, providing actionable insights that improved operational efficiency by 20% and contributed to pipeline generation. - Enhanced communication flow for marketing initiatives, improving response times to customer inquiries by 35%, resulting in higher customer satisfaction rates.

The Accountability Group

Aug 2021 – Jan 2022

Remote

Product Development & Marketing Intern

Responsible for designing and managing all Marketing strategies prior to going to market. - Collaborated with a diverse team to create the first "Go-To-Market" strategy, leading to a successful launch that captured 10% market share within the first quarter. - Conducted in-depth analysis of client demographics and market trends, informing targeted marketing strategies that increased ROI by 18%.

DOCS Management Services

Jun 2021 – Aug 2021

Remote

Business Development Intern

Responsible for supporting DOCS Management Services and Advanced Health through leading the creation of its first Marketing Department. - Led the creation of the first Marketing Department, implementing a strategic marketing plan that increased member outreach event participation by 25%. - Presented marketing strategies to cross-functional executive teams, securing buy-in for initiatives that enhanced community engagement and outreach effectiveness.

Willamette University

Aug 2020 – May 2021

Remote

Communication & Social Media Consultant

Responsible for coordinating and designing media intervention on behalf of our client, Juliette’s House. - Designed and executed social media campaigns for the nonprofit Juliette’s House, resulting in a 50% increase in community engagement and awareness. - Analyzed client data to refine target marketing strategies, enhancing outreach effectiveness and client satisfaction rates.

Mighty Business

Jan 2021 – Mar 2021

Remote

Sales & Customer Support Contractor

Responsible for managing a diverse range of international client sales and coordinating distribution rates with the CEO and CFO. - Managed sales and coordinated distribution strategies with executive leadership, contributing to a 30% increase in client retention through improved customer support initiatives. - Collaborated with cross-functional teams to enhance product promotion and distribution, resulting in a 20% boost in product sales.

Education

Willamette University MBA

Aug 2020 – May 2022

Masters Business Administration , Marketing

Willamette University

Aug 2018 – May 2021

Bachelors , Economics

Elizabeth Gambee

Marketing Coordinator| Content Creation, Project Management, and Data Analytics | Aspiring Digital Marketing Specialist

Skills

Languages