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ELIZABETH HONG

Social Media Marketing | Paid Media | Video Production | Expertise in Building Strategies | Leading Cross-Functional Teams

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Boca Raton, FL, United States
Marketing Director at Freedom from Mercury Madness
Marketing & Advertising
elizabethhong.com
Joined January 23, 2024

Skills

Languages

English
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Native or Bilingual
Spanish
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Native or Bilingual
About
Seasoned marketing strategist with a decade of experience elevating brands across diverse digital channels, adept at budget management, social media, agency collaboration, and driving e-commerce growth. Proficient in establishing end-to-end content creation frameworks for brands, encompassing everything from initial conception to distribution. This includes tasks such as writing blogs, producing videos, and overseeing the entire lifecycle of each content piece.
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Experience
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Freedom from Mercury Madness
Nov 2021 – Present
Remote
Marketing Director
• Led all digital campaigns, monitored, optimized budgets based on priorities and metrics. • Planned and directed the development of communications programs for clients. • Implemented effective media strategies and refined advertising campaigns. • Developed, managed monthly newsletter, email and drip campaigns. • Managed vendors, IT team, customer relationship and website.
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ALMASED
Apr 2018 – Feb 2022
Remote
Digital Marketing Director
• Led eCommerce programs, cross-functional teams, increasing profitability and customer lifetime value. • Achieved 120% annual unit sales growth through FBA. • Enhanced organic SEO by 40% through blog strategy and website optimization. • Managed programmatic media in-house through Basis, and agency, vendor relationship. • Successfully planned, managed, and optimized PPC strategies across various platforms. • Managed social media channels, calendars, email and content creation framework.
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BEACH HOUSE CENTER
Mar 2016 – Dec 2017
Juno Beach, Florida
Social Media Manager
• Established their social media presence and developed monthly social calendars. • Created innovative social strategies to drive awareness and customer acquisition. • Established brand credibility and engaged audiences through content development. • Produced engaging original video content and increased social media community.
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POWERLUNCH PRODUCTION
Sep 2008 – Dec 2015
Irving, Texas
Director/Producer
• Secured capital and produced multiple low-budget documentaries. • Oversaw e-commerce initiatives and directed marketing strategies for films. • Led creative teams in location, studio, and post-production settings. • Negotiated contracts with distributors and raised capital for film projects. • Served as director, producer and editor for various documentaries and handled deliverables for digital platforms.
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