Gabriela Fernández Delgado, Digital marketing /CRM /developer

About

I have more than 10 years of experience in the marketing industry, wide experience in management, CRM and front end programming. I consider my self an outgoing person, very detail oriented, no need of micromanagement as I am obsessed with deadlines and projects completion. Love to study and keep myself updated with tendencies and technology. In my free time I like to read, to study, to play the piano and nature (love hiking and animals). More questions? Feel free to ask!

Experience

Digital Silk

Mar 2022 – Mar 2023

Remote

Email Marketing Automation Specialist

• Marketing Strategy creation for clients (Edry, G Pen, Stündenglass, Wodwo, Munevo, New Dev Rev, Labjack, Rollink and doForms) including research of the competitors • Research of the • Flows creation (Welcome, abandon cart, products upsell, loyalty program development). • Emails design in Figma, Canva and Photoshop (upon client’s request and budget). • Design coding in different platforms (Klaviyo, ActiveCampaign, Cheetah, MyEmma, Marketo and HubSpot). • A/B testing and dynamic content in campaigns and flows. • Use of Litmus to check the coding render. • Reports, analysis in Google analytics and tracking of progress (weekly, monthly and a year in review). • Internal and client meetings. • Creation of campaigns calendar (monthly) and promotions. • Use of Teanwork for creating tasks and track work time.

Philip Morris International

Jan 2022 – Jun 2022

United Kingdom (remote)

CRM Manager

• CRM manager for CARICAM (Guatemala, Costa Rica, Dominican Republic, Curacao, Aruba). • Plan and deliver CRM strategies across the organization to retain existing customers and attraction of leads, increasing brand loyalty and expanding the company’s value. • Make sure customers’ databases are correctly segmented in order to target marketing activities appropriately. • Oversee CRM data governance, which includes data standards, data audit, data structures, reporting. Making sure all markets comply with the CRM SOPs. • Strategically plan, execute and assess the performance of individual CRM program strategy within the internal teams and markets. • Involve CRM in the stakeholder and each market’s meeting as well as future calendar planning of campaigns (dates, CRM journey strategy and channels to use as well as content structure suggestions per email and SMS) • Own fully responsibility of all campaign development. From conceptualization to final analysis and insights (including idea generation, flow proposal preparation, overseeing production process, execution, reports and analysis). • Creation of Confluence briefs for each campaign and setting up expected KPIs per segment based on previews analysis as well as all proper descriptions required. • Analyze market reports to determine what is working and what should be improved and determine new strategies and trends based on them.

Smile Direct Club

Sep 2020 – Jan 2022

Nashville, United States (remote)

CRM tech developer (Front End)

• Assist in leading technical implementation of CRM communications including Email, SMS/push & Direct Mail within Salesforce Marketing Cloud. • Setup & QA automated messages using Automation Studio, Journey Builder, AmpScript & dynamic content tools within Marketing Cloud. • Use of SQL queries for different setups and Data Extensions in Salesforce. • Interpretation of projects from the stakeholders to actual doable campaigns (interpretation, development of logic and creative, QA and delivery). • Ensure every client receives the right personalized & dynamic communication at the right time. • Using monitoring systems & smart architecture, achieve a 99%+ accuracy & up-time in automated CRM communications. • Develop, maintain, and improve core automations and new integrations within Salesforce Marketing Cloud. • Help manage CRM customer data architecture & data activation to enable team to build segments & personalize communications as needed. • Build, maintain and monitor CloudPages and dependent automations. • Scale and create efficiencies in processes to onboard new markets. • Grow expertise and experience in new and emerging tools or trends in email and marketing automation.

Movable Ink

Sep 2019 – Sep 2020

NY, United States (remote)

Campaign Manager

• Total ownership of assigned accounts or clients and interacting on a daily basis over the phone with them as well as their agencies to collect and share different ideas as well as assets to define the feasibility and scope of an upcoming campaign (recurring or one-time deployment) or project. • Interpretation of ideas and creativity to reflect it in our own web-based application, including segmentation (high use of Javascript and CSS). This includes setting up, testing, QA and deploying our clients’ campaigns to ensure highest quality of the final product and full satisfaction of our service. • Development of dynamic content using the most suitable User Experience and use of custom or standard built apps (with injected JS) within the MI platform according to the client s’ needs. • Daily communication with other teammates from the same team as well as other managers across the globe for support on their projects and campaigns. • Time management and objective achievement as a daily challenge.

Experian Marketing Services

Apr 2016 – Sep 2019

NY, United States (remote)

Email Marketing Account Manager

• Managing and delivering final digital marketing products to the client ensuring all requirements are fulfilled, ensuring optimal quality and on time. • Ensuring all processes of the campaign developments are completed on time by all the departments and peers involved in each project. • Setting up, testing and deploying our clients’ HTML marketing campaigns using our own web- based application (use of Javascript, HTML and CSS). • Interacting and supporting team members in the U.S on a daily basis. • Daily/ weekly/ monthly reports. • Performing quality assurance (QA) and cross-checking the work of peers to ensure accuracy. • Creating audience segments for targeted e-mail campaigns. • Representing the company with the client. Weekly meetings.

Fundación Ciencia Joven

Jan 2013 – Apr 2014

San Jose, Costa Rica

Digital Marketing Director

• Planning, execution, control and delivery of a marketing plan for Fundación Ciencia Joven • End-to-end management of marketing campaigns including social networks and email campaigns as well as brand and product positioning. • Received a one-year CENFOTEC skills development training on Segmentation, data bases and HTML email campaigns • Marketing investigation, marketing planning and publicity campaign planning

Innovative Data Solutions (IDS)

Nov 2008 – Mar 2011

Heredia, Costa Rica

Unit Coordinator

• 5 years total experience in the client management • 2.5 years of experience as Unit Coordinator, escalations, workforce, workflow and reports • As Unit Coordinator I was in charge managing the governance, strategy and delivery of a new customer facing operation with 25 agents under my direct supervision • Other tasks included weekly production reports to management, monthly team meetings, mentoring, and one on one career counseling meetings with each agent • At the escalations department I was in charge of managing escalations from other departments and Customer Service as well, as well as acting-as floor supervisor when required • As Workflow and Workforce Specialist I was in charge of managing daily resources allocation, monthly meetings with management, distributing breaks, and ensuring full floor coverage per week on a rotating schedule system and daily production reports to management per sub department and per agent. • During these years I have developed skills in communications, resource execution and change management.

Education

Universidad Latinoamericana de Ciencia y Tecnología (ULACIT)

Jan 2015 – Dec 2016

Master’s degree, Project Management

Universidad Latina

Jan 2010 – Dec 2014

Bachelor’s Degree, Business Administration with emphasis in marketing

Gabriela Fernández Delgado

Digital marketing /CRM /developer

Skills

Languages