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George Evripidou

Digital Marketing Troubleshooter | PPC/Programmatic/Native Ads/ Social Media/UX-UI Specialist/SEO

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Intro
Limassol, Cyprus
Designer, Marketing and Brand Manager at Siima MotoWear
Studied Environment Politics and Globalisation at King's College London, U. of London
Studied International Relations and European Studies at University of Nicosia
Joined April 24, 2020

Skills

Languages

Greek
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Native or Bilingual
English
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Fluent
About
Thank you for taking time to have a look at my profile. I'm specialized in setting up, running, optimizing and reporting on a variety of programmatic and native advertising channels. I also posses high level of skills on tracking and analytics, UX/UI design and SEO. Toolset: Google Ads (Certified), Google Marketing Platform (ex. DoubleClick), Facebook Ads, Bing Ads (Certified), Unity Ads, ProperllerAds, Taboola, Outbrain, Traffic Junky, Exoclick, Yahoo Gemini, Appsflyer, Google Analytics 360, Google Data Studio, GTM, Yandex Metrica, Spreadsheets, MS Excel. Cheers
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Experience
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Siima MotoWear
Jan 2012 – Present
Limassol, Cyprus
Designer, Marketing and Brand Manager
- Responsible for the company's on and off-line marketing (PPC – Facebook Ads, Google Ads, Quora, Reddit, SEO, Social Media, Email Marketing, Web Design, Design of Ad Campaigns, Content Writing, Collaboration with stakeholders, participation in events in Cyprus & abroad etc) - Liaising with R&D department for the development of new products. Design and launch new products. - Conducting market analysis and defining the company's marketing strategy - Conducting competitor research - Responsible for the smooth integration of Google Adwords, Google Data Studio, Google Search Console and Google Tag Manager - Responsible for crafting appealing ad messages, starting and managing online campaigns in Google Adwords, Facebook, Quora and other PPC channels - Conducting research to find new ways to further promote the brand and it's products - Allocation of financial resources where they are needed the most
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Exinity, Forextime (FXTM) & Alpari
May 2020 – Jun 2021
Limassol, Cyprus
Campaign Delivery Manager
- Generating campaign ideas, creating campaign briefs and making sure that they are distributed among all relevant departments. - Responsible for FXTM digital marketing campaigns from inception to delivery and performance evaluation - Liaising with front and back end developers to fix issues and ensure the website is updated - Reporting on the creative assets performance - Generating PPC performance reports in Google data studio - Creating process documentations - Co-ordinate between all departments in the Commercial sector of the business between UK, China, Nigeria and Cyprus teams - Adhere to campaign and project deadlines - Maintain an up-to-date checklist of asset deliverables - Perform quality assurance checks on published online material and create reports May 2020 – June 2021
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PropellerAds
Dec 2017 – Dec 2018
Limassol, Cyprus
Digital Marketing Specialist
- Responsible for the creation of PPC marketing strategy - Managing Facebook & Adwords campaigns targeting different niches such as Cypto and ICO products, Affiliate Marketing, Ecommerce, Dating and others -Generating ideas for high quality creatives that will increase ROI -Liaise with the marketing team to create quarterly action plan. Liaise with design and content department for the creation of appealing landing pages and ads - Global campaign planning and segmentation (GEOs, CPC, etc.) - A/B testing of landing pages, creatives and ppc campaigns - Reporting directly to the Marketing Manager - Review and daily overview and optimization of the company's digital marketing campaigns - Part of the team responsible for the company’s offline appearance. Participated in Facebook Ads Summit 2018.
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MediaLink Digital Agency
Dec 2016 – Dec 2017
Limassol, Cyprus
SEM/PPC/SEO Specialist at MediaLink Digital Agency
Google Certified PPC consultant. ON and Off-site SEO for a variety of clients ranging from financial services to renewable energy, automotive, hotel and tourism, properties and other local businesses looking to expand locally or globally. 18/Mar/20 Creation of a strong presence in search engines through backlink development, PR and competition monitoring. Extensive knowledge of social media PPC and management.
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Chellaul Corporation / Yoshiro Digital
Mar 2016 – Dec 2016
Larnaca, Cyprus
Digital Marketing Specialist at Yoshiro Digital (Chellaul Corporation)
Being part of the digital marketing team. Managing clients’ social media accounts, conducting email marketing and providing other digital marketing and business development consultancy services. Part of the SEO team. Use advance keyword analysis through to identify top short and long tail keywords. Optimizing websites for better google search ranking. Analyzing large amounts of data and suggest new directions which the client should focus on.
Education
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King's College London, U. of London
Oct 2010 – Jan 2012
M.A Degree, Environment Politics and Globalisation
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University of Nicosia
Oct 2006 – Jun 2010
Bachelor of Arts, International Relations and European Studies
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