With over 5 years of experience as a professional across various domains, I have established a reputation as a Business Analyst and Business Development professional capable of devising business expansion strategies to increase market share by up to 20%. Additionally, as a full stack Software Engineer, Web & Mobile Developers, I have demonstrated expertise in designing, developing, and maintaining RESTful API applications, responsive web content management systems, and e-commerce platforms. I have proven leadership in spearheading impactful app and digital platform development for over 5 years in product and project management roles. Supported by certifications in data science, business management, project management, and quality assurance, along with strong communication and leadership skills, I am poised to make a significant contribution to your organization's goals.
Experience
PT Cerdafa Indonesia
Feb 2019 – Present
Jakarta
Product Manager
● Led the development and launch of "Cerdafa App" which helped more than 10,000 students in choosing the right career path and college.
● Collaborated with 20 campuses and 5 large companies, 10 communities, and various training program graduates in college entrance preparation programs and sharing life at company experience.
● Initiated partnerships with almost all student organizations and institutions on the untirta campus to provide access to skills training for students.
● Facilitated the "MSMEs Go Digital" program that has helped more than 50 MSMEs in increasing online sales and marketing.
● Received the "Top 10 Best Regional Startups Jakarta" award from the National Movement of 1000 Digital Startups Jakarta and had the opportunity to collaborate with government agencies in Jakarta.
● Developed a new business expansion strategy that successfully increased the company's market share in the education and digital economy sector by 20% within two years.
● Launched new features on the platform every quarter, resulting in a 15% increase in user retention and a 10% conversion to paying customers within a year.
● Implemented predictive models that generated service demand predictions with 90% accuracy, aiding in more efficient resource planning and a 10% reduction in operational costs.
● Increased the Net Promoter Score (NPS) by 10 points within a year through user interface improvements and enhancing the quality of educational content on the platform.
● Optimized the company's cost structure by identifying potential savings areas, resulting in a 5% increase in gross profit margin within a year.
● Achieved an annual revenue growth of 30% as per the formulated business plan, with a 25% increase in Return on Investment (ROI) from strategic projects.
● Conducted monthly training sessions for partners on platform usage and best practices in digital marketing, increasing technology adoption rates and the effectiveness of their marketing campaigns.
