Ihsan Abou Senna

About

A skilled bilingual Senior Marketer who is driven to develop successful marketing plans that satisfy clients and meet demanding objectives, with attention to details and a creative mindset. Bringing a deep understanding of various range of products, market conditions, and customer preferences. Prepared to leverage 14 years of overall experience across various industries such as Retail, Real Estate, Consultancy, and FMCG, into taking on a dynamic new role.

Experience

ATUM

Jul 2021 – Present

Cairo

Marketing Manager

 Created the Commercial Strategy for the company, and set the KPIs for both sales and marketing.  Managed both the Sales Team (B2B Sales Manager, Retail Sales Manager, and Store Staff), Marketing Team (Senior Digital Marketer, Graphic Designer) and Customer Service Team (2 Specialists).  Launched the New Branding with the 1st new mega store for the company in one of Egypt’s major malls.  Launched the New Website of the company.  Managed to increase the Online sales by 39% compared to the previous quarter.  Managed the Brand’s launching at E-commerce platforms to diversify the sales channels.  Supervised the sponsorships for the Sports entities, Athletes, and Influencers.  Managed and Supervised all Marketing activities.  Managed and monitored the department’s budget according to the marketing objectives

Integrated Marketing Solutions - IMS

Jun 2018 – Jun 2021

Cairo

Senior Marketing Consultant

In the Last time period, was running the unite as a Marketing Director, responsible for all the financial and administration approvals. Supervise the Marketing team output during all the projects. Supervise the Research design and process. Responsible for the projects' delivery to the clients (Marketing / Branding Strategies) Deliver ongoing marketing support to the beneficiary' marketing team. Deliver Communication and Action plans for all the strategies' projects

Mindset International - Slovakia

Jul 2017 – Jun 2018

Cairo

Senior Sales and Marketing Associate

Manage the team of Sales and Marketing to achieve both KPIs. Supervise the Social Media plan and its execution, and made sure it has the right impact on lead generation. Manage the sales among client accounts, including up-selling, and cross-selling. Operates as the point of contact for assigned customers Develops and maintains long-term relationships with accounts Makes sure clients receive requested products and services in a timely fashion. Communicates client needs and demands to the employer company Forecasts and tracks client account metrics. Manage projects within client relationships, working to carry out client goals while meeting company goals Identifies opportunities to grow business within existent clients, and new ones. Forecast and track key account metrics ( e. g. quarterly sales results and annual forecasts).

Sparkle Shampoo (Nefertari)

Mar 2016 – Jul 2017

Cairo

Senior Marketing Specialist

Handling new Product launching internally and externally. Handling all the Marketing Aspects. Handling the Marketing Agencies. Handling all the Marketing Media. Conduct Marketing Research. Conduct Marketing Analysis. Handling social media and the company's website. Handling all the company brand awareness activities. Responsible for all printed Materials. Marketing the Company Products abroad.

Hours Shipping and Transport

Sep 2011 – Mar 2016

Cairo

Sales Manager

Measured team performance and reporting metrics to the company's management. Developed business cases, presentations, and reports for the management. Prepared reports by collecting, analyzing, and summarizing information. Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short and long-term objectives. Communicated with clients to review the contract, answer any questions and learn about their unique scenarios and how to troubleshoot Set the overall vision and provided team leadership Consulted with internal and external clients via email and telephone correspondence to identify business needs and define technical issues. Checked import and export documentation to determine cargo contents and classified goods into different tariff or fee group. Trained new associates in successful sales and performance strategies.

Awareness for Training and Events

Sep 2008 – Aug 2011

Cairo

Senior Business Development

Over achieved the sales target by 30% - 45%. Managed the Sales Team and its performance. Managed the Usher team during the events. Prepare the event's presentation and create the sales scenarios with the advantages and the unique selling points to the target audience. Worked to develop a network by identifying and pursuing new leads, attending industry events, and building rapport with clients. Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings. Reached out to prospective leads through cold calling, applying a variety of established selling methods Developed exceptional interpersonal, speaking, and listening skills from talking with both customers and upper management. Increased profitability and build sales pipeline by leveraging multiple marketing channels, and sales techniques. Expanded new business and develop effective sales and marketing campaigns. Secured long-term accounts and managed sales presentations by providing recommendations to promote brand effectiveness and product benefits to the targeted customers.

Education

Al Azhar University

Sep 2002 – Jul 2007

Bachelor of Arts , German Language and Literature

Skills

Languages