Visionary and strategic Integrated Marketing Professional with 20+ years of broad-based experience combining both brand and agency side successes that drive differentiation and accelerate results within highly competitive and rapidly changing marketplaces. Content creation for the web and social media fosters an unwavering focus for attracting, engaging, and delighting consumers by delivering inbound experiences that are relevant, helpful, and personalized. Regarded for an innate ability to adapt marketing strategies to shifting priorities and a constantly evolving media landscape. Certifications in Needs Analysis and Solution-Based Selling enhances proven capability to produce targeted marketing campaigns that resonate with consumers and align with sales team needs. Strikes a crucial balance between infectious creative sensibility and business-oriented practicality. Delivers analytical focus on marketing ROI and enhances efficacy of touchpoints and messaging to generate qualified sales leads and drive revenue.
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Experience
PHANTOM POWER Marketing
Sep 2000 – Present
Los Angeles
Marketing Consultant
Successful entrepreneurial venture originally formed to serve musicians; subsequently expanded scope to include SMB’s and contract/consultant work. Gained competitive differentiation with recognized ability to produce inventive marketing campaigns in tune with clients' strategic objectives. Strategy and execution of proposed marketing solutions on behalf of all SMB and celebrity clientele.
- Creation and provision of written and visual content and marketing materials to Fortune 50, 100 and 500 clientele for 20+ years.
- Crafted new business proposal and marketing collateral for ClearChannel's new business pitch to P.C. Richard & Son theatre naming sponsorship opportunity; multi-million dollar deal negotiated and closed by sales team.
- Selected by A&E Television Networks to design and present a custom marketing campaign for Wal-Mart, integrating AETN’s multiple platforms and range of content marketing capabilities.
- Garnered 100K Slideshare followers for white paper: How Nielsen has Weighed in on Social Media. Achieved placement on Slideshare’s homepage, featured on “Hot on Facebook,” “Hot on LinkedIn” and “Hot on Twitter” pages and “Hot Presentation of the Year” status.
- Complete design and Content Manager over 10+ Real Estate Agent and Brokerage websites.
- Recruited for certified partnerships with HubSpot, eMarketeer and Constant Contact to re-sell marketing software as third-party vendor. Perform services under “Certified Partner” title.
- Management of annual Cause Marketing Events surrounding the holidays for all clients at no additional cost.
- Secured Page 1 Google Placement with eBook: A Guide to Hurricane Sandy Relief. Ranked #6 out of 7M+ Google search results for “Hurricane Sandy” + “New Jersey” as part of both a resources and content marketing initiative.
- Successful provision of services across 60 vertical industries.
- Published writing/press placements.
