Growth-focused Marketing and Brand Strategist with extensive experience in technology, smartphones, apps, services, and telecommunications sectors. Capable of designing, testing, and leading complex technology products and product launches in collaboration with stakeholders across 22 EU and Non-EU markets (includ. UK, DE, SP, IT, USA, Australia). Adept at spearheading global channel, offline, and digital marketing initiatives in subscription models and regulated market in conjunction with device partners. Played a major role in the establishment and ongoing management of internal GTM and marketing teams. Experienced in improving customer decision journeys and building customer lifecycle strategies. Creative problem solver with an aptitude for designing and deploying innovative marketing and customer acquisition strategy in all ages groups to secure long-term portfolio growth. Collaborative communicator and relationship builder with a history of maintaining open lines of communication with key strategic partners (Apple, Samsung, Google, Microsoft, Sony). Highly transferable skill set with the capacity to apply core competencies and expertise in any commercial environment including small business, large corporate, or startup entities.
