Mahtab Alvi, Experienced Marketing & Sales Professional who drives Revenue Growth and Market Share through Strategic Marketing and Sales Initiatives

About

Multifaceted Marketing professional carrying over 10 years of experience with strong marketing technology background and expertise in multiple industries. Designed and implemented lucrative marketing campaigns. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. Also a dynamic Sales professional offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management. Expert in selling and promoting products or services to consumers. I have an in-depth understanding of customer behavior, market trends, and effective sales and marketing strategies. With years of experience under my belt, I have honed my skills in creating compelling marketing campaigns, developing innovative sales techniques, and building strong relationships with clients. My expertise is not limited to just generating leads and closing deals, but also includes the ability to analyze data, track sales metrics, and adjust strategies to meet changing market demands. I believe I am a valuable asset to any organization, bringing a wealth of knowledge and experience to help any business grow and succeed.

Experience

Horizon Technologies

Oct 2022 – Present

Karachi, Pakistan

Key Account Manager

Developing a solid and trusting relationship between major key clients and company. • Resolving key client issues and complaints. • Developing a complete understanding of key account needs. • Anticipating key account changes and improvements. • Managing communications between key clients and internal teams. • Strategic planning to improve client results. • Negotiating contracts with the client and establishing a timeline of performance. • Working with design, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs met. • Collaborating with the sales team to maximize profit by up-selling or cross-selling. • Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders. • Meeting all client needs and deliverables according to proposed timelines. • Analyzing client data to provide customer relationship management. Expanding relationships and bringing in new clients.

Ocean Property Marketing

Feb 2020 – Sep 2022

Karachi, Pakistan

Marketing Manager

Design and execute marketing strategies which focus on each specific audience: including tenants, brokers & investors. • Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity. • Manage the marketing team, budget, ensure all marketing programs are successful, metrics-driven, and goal-oriented. • Represent the company at events, be a thought leader and gather market intelligence while exposing the company to the broader industry. • Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets such as website & social media. • Identify and implement effective social media campaigns. • Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums. • Work closely with clients and partners to ensure their desired objectives are achieved. • Act as the project manager while partnering with the creative department to ensure all necessary promotional materials, collateral, etc. are on brand for all parties. • Create recap documents of each department including hard data, key metrics, and recommendations. • Work closely with clients’ internal communication team. • Work closely with clients’ executive teams, preparing speaking points and creating formal documents outlining speaking engagements. Carry out assigned tasks with limited supervision, including coordinating, and implementing projects.

Nissan Ltd

Mar 2018 – Feb 2020

Karachi, Pakistan

Assistant Marketing & Sales Manager

Assisted in hiring, training, motivating, counseling, and monitoring the performance of all sales personnel. • Assisted in directing and scheduling the activities of all department employees, ensuring proper staffing always. • Assisted in developing the sales department budget and minimizing expenses. • Assisted in forecasting aggressive yet realistic monthly goals and objectives for the department and for individual salespeople and provides them with the support to meet these goals. • Assisted in the development of improvement programs for salespeople who were having difficulty reaching their objectives. • Ensured that dealership policies and procedures are understood and followed by salespeople. • Helped the sales manager maintain a balanced inventory based on customer and market statistics. • Assisted salespeople in closing deals when necessary. • Shared responsibility with the sales manager for planning and leading sales meetings. • Understood and kept abreast of and complied with regulations that affected sales. • Strived for harmony and teamwork with all other departments. • Maintained professional appearance. Attended managers meetings as requested.

qordata

Feb 2017 – Mar 2018

Karachi, Pakistan

Inside Sales Representative

Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails. • Understood customer needs and requirements. • Route qualified opportunities to the appropriate sales executives for further development and closure. • Closed sales and achieve quarterly quotas • Research accounts, identify key players and generate interest. • Maintained and expand your database of prospects within your assigned territory. • Team with channel partners to build pipeline and close deals Perform effective online demos to prospects. • Advised present and prospective customers by answering incoming calls on a rotating basis; operating telephone equipment, automatic dialing systems. • Worked with software developers to understand the strengths and weaknesses and matched its capabilities as per the client's requirements. • Persuaded Businesses to acquire services by understanding Client's requirements. • Created record of all transactions. • Maintained database by entering, verifying, and backing up data. Responsible to maintain operations by following policies and procedures.

Marriott International, Inc

Feb 2015 – Jan 2017

Karachi, Pakistan

Food & Beverage Coordinator

Prepared sales-related documents throughout the sales process. • Promoted awareness of brand image internally and externally. • Gathered materials and assemble information packages (e.g., brochures, promotional materials). • Used sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. • Assisted the management team to develop, implement and execute the revenue, revenue and marketing programs for all outlets and room service. • Developed, coordinated and implemented social media initiatives as well as beverage promotional programs. • Entered, retrieved, reconciled, and verified information in software involved in the sales process. Answered guest questions about property services. • Served as the point of contact for clients and communicate with them by phone and email to respond to questions and requests. • Coordinated reservation confirmations for special and holiday events for parties in the restaurant. • Coordinated selling of all food and beverage in hospitality suites through the Room Service Department. • Performed general office duties to support the relevant departments

Marriott International, Inc

Jul 2014 – Jan 2015

Islamabad, Pakistan

Banquet Sales Executive

Handled all banquet sales enquiries, liaising with organizers and planners for site arrangements and requirements. • Focused on all types of banquet events such as weddings, parties, corporate seminars, National Days etc. • Secured and managed all businesses of banquet sales event to achieve the optimum department revenue target and overall success by controlling costs and quality of service. • Managed a list of clients, and use sales skills to develop the sales of the list. • Used market knowledge to identify sales opportunities and proposed specific solutions. • Closed follow-up on new leads and hunted for new business. • Proactive in participation of planning and implementing market segments strategy set. • Liaise with operational departments closely to handle logistics pertaining to every events or meetings.

Education

Greenwich University

Dec 2019 – Apr 2023

Masters in Business Administration , Marketing

University of Sindh

Oct 2016 – Sep 2018

Bachelors in Commerce , Finance

COTHM Islamabad

Feb 2015 – Nov 2016

Graduate Diploma Hospitality Management, Hospitality

Federal Board Islamabad

Feb 2009 – Mar 2010

Equivalent Certificate , Arts

Waverly High School

Sep 2003 – May 2007

High School Diploma , Arts

Mahtab Alvi

Experienced Marketing & Sales Professional who drives Revenue Growth and Market Share through Strategic Marketing and Sales Initiatives

Skills

Languages