marcela Orozco

Experience

A&B Land Survey

Sep 2018 – May 2020

Marketing administrative assintant

Responsibilities: 1. Undertake daily tasks to ensure the functionality and coordination of the department’s activities 2. Coordinates and maintains relationships with customers to assist them and intra-department Personnel with general technical product support. 3. Booking events for the company to attend 4. Customer Survey Calls 5. Assistance in the creation of marketing material, email teasers and letters 6. Answer inquiries in a timely and professional manner 7. Market Research 8. Coordinate communication between clients 9. Coach and develop other individuals in the office 10. Answer incoming calls and assume other receptionist duties when needed

Grupo gerontologico Mas Vida

Nov 2016 – Feb 2020

Communoty manager

Responsibilities: 1. Created, maintained and expanded Destination masvida's social media presence on a variety of platforms (Facebook Instagram, LinkedIn,etc.) 2. Handle paid social advertising in Facebook Ads

RK Software, Inc

Jan 2018 – May 2018

Astoria, NY

Digital marketing specialist

responsibilities: 1. Manage digital advertising efforts to drive traffic to our site and increase sales ◦ Handle paid social advertising and AdWords, Facebook Ads, Amazon, Instagram campaigns ◦ Manage campaigns from start to finish including: ▪ Setting campaign objectives and goals ▪ Copy and creative ▪ Audience targeting and budgeting ▪ Monitoring live campaigns ▪ Reporting/analyzing results 2. Build and execute email campaign strategy ◦ Segment lists of customers and subscribers to target for newsletters, blog posts, new product announcements, specific product discounts, abandoned carts, etc. ◦ Create email templates and customize per campaign (mail chimp) ◦ Analyze and make suggestions based on results 3. Monitor and implement SEO strategy and rankings ◦ Monitor page rankings/track movement ◦ Keyword research and implementation to continuously improve visibility 4. website updates and e-commerce strategy ◦ Use available tools (Google Analytics, Bigcommerce analytics) to report and make recommendations ◦ Manage new products on website (pricing, promos, filters, collection pages etc.) • Manage company blog ◦ Develop monthly blog calendar ◦ Propose highly searched topics ◦ Write optimized content 5. Develop other strategies to drive traffic and increase web sales

Education

Nassau community college

Jan 2020 – May 2020

Virginia commonwealth university

May 2014 – Sep 2014

English second language

Universidad autonoma de occidente

Jun 2005 – Sep 2011

Andvertisment and marketing

Skills

Languages