Maria Hanshaw, Senior Creative Designer

Playtravel Pty Ltd

Nov 2021 – Feb 2022

Waterloo, New South Wales, Australia

UI Designer

• Lead designer to create an all-in-one product suite dashboard for the company’s internal inventory system. • Research and identify key areas for improvement. Developed a strategy to overcome issues and alleviate the user’s pain points along with improved user flow. • Improved data visibility across the entire product suite. • Productively increased and reduced the time wasted switching between panels due to poor design in the user flow. • Create wireframes, mock-ups, prototypes and video walkthrough. • Designing multiple digital assets and components for an internal library within Adobe XD. • Working in an agile development team, using daily scrums to maintain a cloud-based performance monitoring system. • Cover any ui/ux tickets raised within Jira and complete the ticket within the deadline for all key stakeholders.

Australian Frontline Machinery

Feb 2021 – Oct 2021

Sydney, New South Wales, Australia

Web Developer

• Implemented all pre to post-digital marketing activities and materials including digital advertisements, email campaigns, promotions, and graphics. • Played a key role in creating marketing collateral for promoting new and existing products and services including digital and print advertising, direct mail, social media, email marketing, presentations, catalogues, business stationery, trademarks and banner designs within the deadline. • Creation and implementation of all micro-site developments built on WordPress CMS. • Key role in branding evolution including logo, style guide and colours.

Work With Children

Jun 2020 – Nov 2020

Randwick, New South Wales, Australia

Lead UI /UX Designer and Product Manager

• Lead designer to create an all-in-one platform for both desktop and mobile websites for job seekers and employers focusing on roles and employment with direct contact dealing with children and young adults under the age of 18. Tasks included mood boards, UI elements and 45 full XD templates for a variety of conditions in multiple phases of design mockups. • Successfully delivered and handover all design assets for the WordPress platform.

Kurmond Homes

Sep 2019 – May 2020

South Windsor, New South Wales, Australia

Digital Marketing Specialist

• Marketing certain brands to increase their popularity among target consumers. • Developing a new brand of budget-conscious home range targeted towards first home buyers. • Implement strategic plans to maximize brand potential. • Implemented all pre to post-marketing activities and materials including print and digital advertisements, email campaigns, promotions, and graphics. • Played a key role in creating marketing collateral for promoting new and existing home designs including digital and print advertising, direct mail, social media, email marketing, presentations, catalogues and banner designs within the deadline. • Influence digital marketing best practices across the organization including all social media profiles such as LinkedIn, Instagram, Twitter and Facebook. • Researching, writing, designing and editing the original promotions and print advertisements for traditional media to both internal and external communications • Organize and maintain website content both for home and landing pages, navigation, special initiatives, item image and relevant data information. • Monitoring performance against marketing targets both internally & externally. • Monitoring and analyzing a brand and competitors' performance to identify Strengths, Weaknesses, Opportunities and Threats. • Track and monitor performance for all digital content projects including reports from Google analytics. • Edit photos: Colour correction, background removal and photo manipulation.

CMS Electracom Pty Ltd

Oct 2017 – May 2019

Kings Park, New South Wales, Australia

Digital Marketing & Content Specialist

• Implemented all pre to post-marketing activities and materials including print and digital advertisements, email campaigns, promotions, and graphics. •Played a key role in creating marketing collateral for promoting new and existing products and services including digital and print advertising, direct mail, social media, email marketing, presentations, catalogues, business stationery, trademarks and banner designs within the deadline. •Establish and influence digital marketing best practices across the organisation including all social media profiles such as LinkedIn, Instagram, Twitter and Facebook. •Created and deliver marketing communications plan, and social media guidelines, applied CMS Electracom style to all communications to ensure consistency and started an (ongoing) in-house style guide •Organizing sales promotional campaigns including in the development, design and print of promotional material. •Designed and coordinated the execution of trade shows and conference events. •Researching, writing, designing and editing the original promotions and print advertisements for traditional media for both internal and external communications •Organize and maintain merchandising for website home and landing pages, navigation, special initiatives, item image and relevant data information. •Provided daily troubleshooting support during website chats regarding inquiries for sales. •Followed agile & scrum methodology for the development of the product. •Track and monitor performance for all digital content projects including reports from Google analytics. •Edit photos: Colour correction, background removal and photo manipulation.

Rilow Property Group

Jun 2017 – Sep 2017

Bella Vista, New South Wales, Australia

Marketing Coordinator

•Created and deliver marketing communications plan, social media guidelines, applied The Rilow Group style to all communications to ensure consistency and started an (ongoing) in-house style guide. •Designing and creating a wide variety of graphic art and promotional material within deadlines. •Producing designs for both internal and external communications. •Working on presentations, catalogues, business stationery, logo, trademarks and banner designs. •Implementing and managing a project management tool. •Delivering multichannel campaigns across e-mail, web, mobile, and social media. •Creating, managing and editing content in a web-based environment such as WordPress. •Oversee the crossover to Hubspot. •Followed agile & scrum methodology for the development of marketing material. •Resourcing and execution of large volume off sett printing to be produced offshore reducing the yearly budget for printing by 50%.

Freedom Motors Australia

Oct 2014 – Mar 2017

North St.Marys, New South Wales, Australia

Marketing Sales Support Manager

•Heavy contact with clientele answering questions, screening calls, scheduling •Responding to sales queries via phone, e-mail and writing. •Handling a high volume of customer inquiries whilst providing a high quality of service to each caller. •Tracking sales orders to ensure that they are scheduled and delivered on time. •Effectively communicating with customers in a professional and friendly manner. •Carrying out administrative tasks such as data input, processing information, and completing paperwork and documents. •Planning and co-ordinate resources and support to the production team. •Establishing, tracking, and maintaining each job schedule. •Monitoring new information as it emerges for each job. •Implemented all pre to post-marketing activities and materials including print and digital advertisements, booth layouts, email campaigns, promotions, and graphics. •Played a key role in creating marketing collateral for promoting new or existing products and services including digital and print advertising, direct mail, social media, email marketing, presentations, catalogues, business stationery and banner designs within the deadline. •Organizing sales promotional campaigns including the development, design and print of promotional material. •Supporting customers through NDIA, NDIS, VOSS, SWEP & State fleet process. •Completing the administrative needs of the Sales Department, including Contract of Sales for RMS, transfer of registration papers, the delivery pack containing engineer’s reports, weigh bright ticket, and warranty for the customer.

Chemtools Pty Ltd

Jul 2012 – Jun 2014

North St.Marys, New South Wales, Australia

Marketing and Brand Manager

•Implemented all pre to post-marketing activities and materials including print and digital advertisements. •Played a key role in creating marketing collateral for promoting new and existing products and services including digital and print advertising, direct mail, social media, email marketing, presentations, catalogues, business stationery, trademarks, packaging, POS display and banner designs within the deadline. •Establish and influence digital marketing best practices across the organization including all social media profiles such as LinkedIn, youtube, Twitter and Facebook. •Organizing sales promotional campaigns including the development, design and print of promotional material. •Researching, writing, designing and editing the original promotions and print advertisements for traditional media. •Key player in design and development for three main websites deployed in WordPress. •Organize and maintain merchandising for website home and landing pages, navigation, special initiatives, item image and relevant data information. •Producing designs for both internal and external communications.

Horsewear International Pty Ltd

Jun 2009 – Jul 2012

Minchinbury, New South Wales, Australia

Marketing and Brand Manager

•Implemented all pre to post-marketing activities and materials including print and digital advertisements. •Played a key role in creating marketing collateral for promoting new and existing products and services including digital and print advertising, direct mail, social media, email marketing, presentations, catalogues, business stationery, trademarks, packaging and banner designs within the deadline. •Establish and influence digital marketing best practices across the organization including all social media profiles such as LinkedIn, youtube, Twitter and Facebook. •Organizing sales promotional campaigns including the development, design and print of promotional material. •Key player in design and development for four main websites deployed in WordPress. •Organize and maintain merchandising for website home and landing pages, navigation, special initiatives, item image and relevant data information. •Producing designs for both internal and external communications including distributors' brochures.

Maria Hanshaw

Senior Creative Designer

Skills

Languages