Maria Iotova

Content strategist, Writer, Copywriter

Message

Intro

Athens, Greece

Content Strategist, Writer, and Editor at Self-employed

Studied Media and Communications at University of Sussex

Joined February 15, 2021

Skills

Languages

Greek

Native or Bilingual

English

Fluent

Bulgarian

Native or Bilingual

About

Journalist and editor with ten years’ international experience and over 300 published stories on global media, including the Financial Times and HuffPost. Content strategist, writer, and copywriter for the education, hospitality, international mobility, and non-profit sectors, helping brands define their tone of voice and showcase their expertise. Serial-expat with work experience in England, Greece, Ghana, South Korea, Mauritius, and Rwanda.

Experience

Self-employed

Jan 2018 – Present

Content Strategist, Writer, and Editor

I have launched the content strategy for startups such as Loclpal, Meraki, and Balloon virtual conferences platform. - Help new brands build trustworthy relationships with audiences, define their tone of voice, and showcase their expertise through documented, scalable content strategies. - Compose editorial guidelines with style, structure, and formatting rules for writers, editors, translators, and marketing staff members. - Conduct audience interest surveys and create content inventories to establish and fill content gaps within an organization. - Conceive content ideas, write, and edit engaging, clear, and error-free copy for different platforms such as reports, websites, social media, and newsletters. - Collaborate with developers and designers for visually appealing content. - Evaluate the impact of communication strategies on the organization’s performance.

Education

University of Sussex

Oct 2010 – Aug 2011

Master of Arts (MA) in Journalism and Media Studies, Media and Communications