Mary Oluwatosin, Marketing & Communications Specialist | Social Media Manager | Graphic Designer | Content Writer

About

I am a result driven Social Media Manager with 3+ years of social media management experience focused largely on Facebook, Twitter, LinkedIn, Youtube, TikTok and Instagram. Adept at studying and understanding brands from both a marketing and business perspective, resulting in the ability to work with little need for direct management. I have successfully grown engaged subscriber bases by an average of 12.5% per month and translated that growth into 15% average revenue increases for both B2B and B2C clients.

Experience

Venture 2 Impact

Nov 2022 – Present

Canada

Marketing and Communications Specialist

• Managed the development and successful execution of marketing campaigns, including social media management, content creation, and email marketing. • Conducted market research and competitor analysis to identify new opportunities and optimize marketing strategies. • Developed and implemented comprehensive marketing strategies that increased brand awareness and customer engagement by 30%. • Created and executed successful digital marketing campaigns across various channels, resulting in a 40% increase in website traffic and a 20% growth in lead generation.

Dukiya Investments Limited

Dec 2021 – Jul 2022

Lagos

Social Media Manager

Organized marketing projects that raised online sales over 300% in 12 months. Exceeded internal agency’s social media campaign goal by 50% while expanding platform traffic by 200%. Planned social media events and postings through management software like Hootsuite, Hubspot. Generated sharable content an average of 2 times a day to keep followers engaged. Established "the voice" of the brand with social media, blogging, video creation and editing, and content development. Drafted reports and presentations for senior management to track incoming customer reviews, social media analytics, and accomplishments that could be easily understood from a sales perspective

ipNX Nigeria Limited

May 2019 – Dec 2019

Lagos

Social Media Manager

Increased incoming quality B2B leads by 40% in 6 months by engaging in LinkedIn, Reddit, and Facebook groups. Used Trello to automate around 60% of the day-to-day social media posting while not sacrificing quality. Learned photoshop to create custom banners and other images for use in campaigns, resulting in a 15% boost in engagement. Managed and facilitated social media communities by responding to social media posts and developing discussions. Created and executed social media campaign - that increased the team social media presence by 30% Analysed competitors activities to plan counter strategies. Set targets to increase brand awareness, gain leads and increase customer engagement.

Education

Obafemi Awolowo University

Aug 2015 – Feb 2019

Bachelor of Arts, English Language

Mary Oluwatosin

Marketing & Communications Specialist | Social Media Manager | Graphic Designer | Content Writer

Skills

Languages