Results-oriented senior strategic graphic designer and social media specialist with over 13 years of solid experience in print and screen design that sells. Focused on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies, and key graphic productions that inform and engage customers. Highly skilled in client and vendor relations and negotiations; talented at building and maintaining “win-win” partnerships. Clear communicator & collaborative team player with an eye for detail and skill in customer relations. Enthusiastic team player ready to contribute to company success. Designed and Initiated 800+ projects that increased client sales by 45-65%.
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Experience
Creative art
Aug 2009 – Present
Lahore, Pakistan
Senior Graphic Designer
• Worked with a diverse set of clients approx. 800+ in my 13 years of experience.
• Ensured brand consistency throughout various marketing projects.
• Reviewed junior designer drafts to ensure quality and liaise between the marketing and design teams to ensure deadlines are met.
• Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral.
• Lead brainstorming/creative sessions to generate ideas and revise content and presentations, approve/reject ideas,
provide feedback to the team.
• Increased sales by 62% across all divisions and increased profit by 30% through strategic design and advertising campaigns to drive sales.
• Completed in-depth product design tests with help of different software, models and design systems.
• Worked with clients to gather and define requirements, establish scopes and manage project milestones.
• Designed website layouts, templates and unique branded looks.
• Designed creative digital displays used in on-line advertising for local businesses.
• Developed display, marketing and packaging materials to support product branding strategies.
• Employed design fundamentals when selecting typography, composition, layout and color in design work.
• Created a broad range of work using various design techniques.
• Coordinated, created and scheduled content, designs and periodic updates to the company website.
• Met with customers to present mockups and collect information for adjustments.
• Completed final touches for projects such as images sizes and font selection.
• Created digital image files for use in digital and traditional printing methods.
• Developed creative design for print materials, brochures, banners and signs.
• Applied creative expertise to present marketing concepts.
RUBA Group Of Companies
Feb 2007 – Aug 2009
Lahore, Pakistan
Graphic Designer
• Manage graphic designs from conception to delivery.
• Write and design a unique and well-crafted copy that meets clients’ needs as well as our own.
• Conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them to completion.
• Spearhead and manage content strategy for both small-scale and large-scale projects.
• Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.