Mohammad Hammad, Digital Transformation & Disruptive Marketing Strategist

About

I'm a marketing professional with an engineering background By working in multiple cities around the world (Guangzhou, Shenzhen, Dubai, Abu Dhabi, Doha, Istanbul and Amman) I've got a diversity of experiences and global cosmopolitan mindsets in digital tools, strategy implementation, social media, online marketing, and data analysis as well as business process and digital products.

Experience

Jeelmedia

Oct 2017 – Oct 2019

Istanbul

Senior Digital Marketing

JeelMedia - Digital Marketing Agency (Istanbul - Amman) Online Marketing o Planning, auditing and optimizing client’s websites for organic searches. o Launch and optimize various online campaign types i.e (SEM, App Install, Lead Generation, PPC, GDN) on different channels such as Facebook, Google Ads, Instagram, Snapchat, Twitter and other ads Networks. o Create full content marketing strategies. o Create outreach plans, manage and handle the communications between the client and 3rd parties (writers and sites). o Local SEO and google my business implementation. Achievements: ● Enhanced 7 client’s sites SERP and increased organic search rate on average of 23% for all. ● Increased app signup rate to 925% and decreased cost/signup by 78% ● Increased app installs by 411% ● Decreased cost/order by 86% ● Over-delivered qualified leads for lead generation campaigns ● One of the clients, get +230% calls via google my business Technical and Marketing Tools o List all mandatory tracking events and metrics. o Advise developers with the best SDKs and how to implement them. o Integrate marketing tools for tracking and data analysis i.e: SEMRush, HotJar, Google Analytics, Google Search Console, Facebook Pixel, Adjust, Google Ads Conversion Code, Firebase, mixpanel. Achievements: ● Auditing different sites framework i.e: Sharepoint, PHP, Drupal, and Angular. Data Analysis and Reporting o Generate Daily, weekly, monthly and closing reports with deep data and performance analysis. Achievements: ● Enhance campaign aspects i.e: management, delivery, optimization. ● Enhance the in-house process and client servicing. Media Buying and Plans o Prepare media plans and marketing proposals. Clients Management o Attend all required meetings with the clients. o Follow-up on all client’s requests and updates on the promised basis. o Present plans for potential clients. Achievements: ● Acquiring new clients. ● Multiple “Thank you” emails for my quality of service and response time.

Ureed

May 2017 – Oct 2017

Amman

Senior Digital Marketing Specialist

Ureed - Online platform that connects employers with freelance translators and editors( Dubai - Amman) Online Marketing o Create a full launching marketing plan (B2C and B2B) o Create social media profiles and utilize them to drive user acquisition. o Launch various marketing campaigns on Linkedin, Facebook and Google Ads (SEM and GDN). o Create a content marketing plan. o Create a full and deep technical and content Audit. Achievements: ● Acquiring multiple freelancers and employers. Technical and Marketing Tools o List all mandatory tracking events and metrics. o Meet and advise developers with the best SDKs and how to implement them. o Integrate marketing tools for tracking and data analysis i.e: HotJar, Google Analytics, Google Search Console, Facebook Pixel, Google Ads Conversion Code. Achievements: ● Full user journey funnel tracking. Data Analysis and Reporting o Competitor analysis. o Performance reports. Achievements: ● Find product weakness overall competitors and enhance it. ● Campaign optimizations lead to a higher acquisition rate.

Mixed Dimensions Inc

Dec 2015 – May 2017

Amman

Digital Marketing Specialist

Mixed Dimensions Inc - A startup company specialized in 3D printing cloud solutions. ( California - Amman) Online Marketing o Create social media profiles for all company products and sites (Company site, Makeprintable.com, gameprint.io and 3DAraby) o Launch various marketing campaigns on Linkedin, Facebook, Google (Search and GDN) and Twitter. o Create a content marketing plan for all websites blogs. o SEO for all sites. o Create a full and deep technical and content Audit. Achievements: ● Launch makeprintable.com and gameprint.io. ● Acquiring 2000+ subscribers in 3 months after official launching. Technical and Marketing Tools o List all mandatory tracking events and metrics. o Utilize A/B testing to drive user acquisition. o Meet and advise developers with the best SDKs and how to implement them. o Integrate marketing tools for tracking and data analysis i.e: HotJar, Google Analytics, Google Search Console, Facebook Pixel, Google Ads Conversion Code, Intercom CRM, Chartmogul, Tableau, unbounce Achievements: ● Full user journey tracking. ● Increase the free subscription rate by 85% and the paid rate by 35%. ● Increase the renewal rate by 55%. Data Analysis and Reporting o Competitor analysis. o Performance reports. Achievements: ● Find product weakness overall competitors and enhance it. ● Campaign optimizations lead to a higher acquisition rate. Business Development o Find best business opportunities overseas. Achievements: ● Traveled to china and signed partnership contracts with factories for 3D printing productions.

Safety Key Solutions

Apr 2013 – Apr 2014

Doha, Dubai

Anti collision specialist

Safety Key Solutions - 3D dynamics anti-collision software for any type of cranes ( Dubai - Doha) Product Improvement o Liaised with many companies to modify and find new sensors and software. o Eliminated device defects through recommendation of device adjustments. Achievements: ● Improved system performance and launched more secured system. Testing and Data analysis o Tested equipment to ensure compliance and software reliability. o Analyzed data and provided recommendations. Achievements: ● Prevent 3 on-site collisions. Toolbox Training Achievements: ● Supervised and trained over than 100 workers in-field.

Education

Harvard Business School Online

Jan 2019 – Mar 2019

Other/Certificate in Disruptive Strategy with Clayton Christensen , Disruptive Strategy

University of Jordan

Sep 2005 – Jan 2011

Bachelor, Computer Engineering

Mohammad Hammad

Digital Transformation & Disruptive Marketing Strategist

Skills

Languages