Mohammad Zain, Team Lead - SEO & Digital Marketing

About

Experienced Job Team Lead SEO & Digital Marketing with over 4 years of experience in the Industry. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saved costs while increasing profits. Enthusiastic and eager to contribute to team success through hard work, attention to detail, and excellent organizational skills. Motivated to learn, grow and excel in the industry.

Experience

Dynamic Communication

Feb 2022 – Present

Karachi, Sindh

Team Lead - SEO And Digital Marketing

Digital Marketing Strategy Creation. Responsible for leading and mentoring a team of analysts to drive business success. Managing the work assignments of team members and making decisions about their day-to-day operations. To perform a quality check on outgoing work by the team to ensure consistency, accuracy, and quality. Brainstorm new and creative SEO growth strategies. Implement SEO best practices like keyword intent audit, content skeleton audit, on-page optimization, etc. to ensure top spots on the SERP for the managed categories. Manage the quality of the work, assign all tasks, and drive the people management activities within the team.

Ultimate Leather (Pvt) Ltd.

Feb 2021 – Jan 2022

Karachi, Sindh

Sr. SEO Executive (Team Leader)

Reviewed and optimized sites to improve keyword targeting URL strategies, website architecture, and content. Created dynamic SEO strategies to exceed market competitors. Provided detailed reporting and analyses on website demographics and statistics using Google Analytics. Maintained knowledge of current market trends and algorithm updates of top search engines. Analyzed and audited websites to address performance issues. Created content strategies for digital media. Researched and monitored social media and e-marketing results. Utilized search engine optimization and emphasized the importance of link building. Built, implemented, and updated effective SEO strategies.

Digitonics Labs (Pvt) Ltd.

Nov 2020 – Jan 2021

Karachi, Sindh

SEO Executive

Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites. Tracking the links and building SEO reports. Site Analysis - Complete technical report of the website. The report includes off-page factors of the website. Creating high-quality backlinks using ethical SEO techniques. Work closely with the other team members to meet the goals.

Ultimate Leather (Pvt) Ltd.

Apr 2019 – Oct 2020

Karachi, Sindh

SEO Executive

Conducting on-site and off-site analysis of the website's competitors. Using programs such as Google Analytics to compile regular performance reports. Assisting the content team in the creation of high-quality, informative SEO content. Carrying out detailed keyword research according to the latest keyword strategies. Keeping up to date with the most recent developments in Search Engine Marketing (SEM). Paying particular attention to any significant Google algorithmic changes. Optimizing content regularly on the website. Engage in tasks such as link building and participating in community interactions on social media or blogs. Work with developers to make technical recommendations.

Backup Innovators Inc.

Dec 2018 – Mar 2019

Karachi, Sindh

SEO Intern

Recommended changes to website structure, content, and linking to improve SEO positions for target keywords. Collected and analyzed Web metrics such as visits, time on site, and page views per visit. Collaborated with team to investigate SEO-related issues and provide impactful solutions. Tracked, reported, and analyzed website analytics to drive strategy and improve user experience. Increase website authority by quality backlinks and exposure of content.

Education

University Of Karachi

Dec 2020 – Present

BBA, Bachelors of Business

Mohammad Zain

Team Lead - SEO & Digital Marketing

Skills