Momina Gardezi, Digital Marketing Manager

About

Expertise in Digital Paid Channels, Brand Integrations & Partnerships, e-commerce and Performance Marketing. Helped a diverse range of international and local consumer brands across Pakistan exceed objectives.

Experience

Victorian International Academy and VIA Care

Jul 2022 – Present

Remote- Australian Based Company

Digital Marketing Officer

-Grow adoption of VIA offerings by raising awareness, acquiring customers, increasing customer engagement, and purchasing frequency through multi-channel marketing. -Develop full-year launch marketing strategy and tactics, (for both brands) including month-by-month planning details, to drive the acquisition of new customers and retention of existing customers. Overseeing the development of the overall content strategy of both brands. -Work on on-ground organic campaigns in collaboration with National Health Service, Australia (NHS). Developing effective marketing strategies to help VIA expand to new international markets. -Oversee content creation (shoots, interviews, video, etc.) for seasonal initiatives. -Identify trends and insights as per the conditions of the market in Australia and other countries we are expanding to (currently in the process of expanding to Pakistan and others). -Manage and maintain the company's website, keeping best practices in mind. -Work across multiple teams collaboratively with several stakeholders to accomplish goals. Represent marketing in weekly readiness meetings, and monthly and quarterly business reviews.

Hatch Pakistan

Oct 2021 – May 2022

Lahore, Pakistan

Digital Marketing Manager

-Developed and executed brand communication strategy across all platforms successfully launching the brand in Pakistan. -Helped expand the brand's outreach and credibility by having multiple mentors onboard from prominent and notable positions around the globe. -Worked closely with the program manager to develop and execute effective mentorship sessions. Collaborated and directed the work of outside marketing and PR agencies. -Conducted business analysis and presented KPI reviews.

Xiaomi Pakistan

Jan 2021 – Sep 2021

Lahore, Pakistan

Social and Digital Marketing Manager

-Plan & execute campaigns (Digital, PR, SM, and E-commerce) for new product launches in collaboration with data science and marketing teams within and outside Xiaomi to attract new customers, and discover test-driven ways to optimize performance, order generation, and retarget while ensuring KPI delivery (Sales). -Build effective (quantifiable) multi-channel marketing strategies, including affiliate marketing, PPC, Social Media, and online media buying with a strong focus on performance marketing. -Plan, Manage and execute campaigns with our e-commerce partners (Monthly, weekly, product launches) whilst evaluating ROI in real time. -Drive the creative communication and development process using foresight, industry best practices, market knowledge, competitors' insights and digital trends. While introducing innovative executions and shared insights from the industry to help us remain on top of competitors on Google Trends.

Wavemaker, GroupM

Nov 2018 – Nov 2020

Lahore, Pakistan

Assistant Media Planner

-Digital strategy planning and execution for a diverse portfolio of corporate clients in FMCG and beverages, Financial services, Technology, and Retail driving KPIs such as growth, conversions, and sales, with performance marketing being a strong suit. -Well versed in execution, deployment, and management of digital plans using various digital channels Facebook, Google, TikTok, Instagram, LinkedIn, and Snapchat for brands to ensure KPI delivery (performance marketing). Developed, executed and managed digital, prospecting and remarking campaigns. across all digital mediums to drive strong return on investment and efficient CAC. -Exceeded clients' expectations by helping them go above and beyond the milestones using vendor network, deal negotiation tactics which allowed the clients to develop trust and longevity with GroupM. I helped secure FOCs, arranged production which made It to YouTube’s top trending videos. Possess strong ability to leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights and recommendations with notable analytical skills.

Education

University of London

Sep 2014 – Aug 2017

BSc (Hons) , Information Systems and Management

Momina Gardezi

Digital Marketing Manager

Skills

Languages