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Natascha Wilson

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CX/UX Skills Plan, conduct and oversee user experience research, design and testing activities. Facilitating UX/CX Research – Moderation Guide + Report writing. Research workshops and presenting back to client. UX Strategy sessions. Expert reviews and documentation. Content strategy and I.A. Client pitch and liaise. Wire-framing and prototyping, mind maps, reports and best practice documentation. Conceptual Skills Art Direction/IXD: Art direction and pitch presentation. User centric concepts. UI Design for web responsive, hybrid and native apps. Presenting to stakeholders. Creative ideas and interactive strategy Research and testing experience Card Sorting- labelling, IA and taxonomy. - Using workshop methods. Surveys or Questionnaires- Creating surveys, validating prior to surveying users. Going into Market and surveying/ethnography research. Qualitative Comments - affinity clustering of data collated from surveys and workshop capture. Desirability Studies - Going to market with artefacts/surveys and one to one methods to validate/iterate proof of concept. Web Analytics (or App Analytics) A/B Testing - comparative page design or Multivariate Testing- grouped elements on page being tested as a cluster of interactive elements. Report writing and playback sessions. One to one user testing, think aloud approach, observational, scenario based and survey. Focus group research and breaking people up into smaller groups. Ethnography studies, travelling interstate for a wider sample matched against use cases. One to one research interviews with internal stakeholders and collating data into an informed report. One to one research with consumer or market segments. Proof of concept research to market. Requirement gathering workshops. Story/content and user journey mapping workshops. Report writing and playback sessions. User-testing Testing: Putting in testing programs that meet UX requirements within client. Guidance on testing documentation and best practice. Testing logistics. Using relevant software to support testing capabilities. Facilitation and scribing. Client and stakeholder management. Validating prototypes/wires, digital solutions, concepts and design. Reporting findings back to client. Editing audio/video recordings into audio reel play backs for client. Writing insights documentation and presentation report. Report writing and playback sessions.
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