User's Cover Picture
User's avatar

Nilima mim

Passionate Sales Professional | Expert Negotiator | Attentive and Results-Driven Listener | Helping Small and Medium Businesses to Get More

Message
About
Seasoned and detail-oriented digital marketing professional, Nilima Mim, with a distinguished four-year track record of success in orchestrating impactful online advertising initiatives and implementing sophisticated tracking solutions. Demonstrating specialized proficiency in Google Ads, Shopping Ads, and Google Tag Manager, I bring a strategic approach to campaign management and a commitment to leveraging data-driven insights for optimal outcomes. Core Competencies Google Ads Mastery: ------------------------------------ Proficiently orchestrated the creation, optimization, and management of Google Ads campaigns across diverse industry landscapes. Adept at crafting targeted ad copy, executing comprehensive keyword research, and implementing sophisticated bid strategies to realize campaign objectives. Shopping Ads Expertise: --------------------------------------- Possesses extensive expertise in developing and refining product listings for Google Shopping Ads. Skillfully optimized product feeds, augmented product visibility, and deployed nuanced bidding strategies to drive significant e-commerce results. Google Tag Manager Proficiency: --------------------------------------------------- Exhibit a high level of proficiency in the implementation and oversight of Google Tag Manager for websites, ensuring precise tracking of user interactions and conversions. Skilled in the configuration of custom tags, triggers, and variables to capture and analyze valuable data for robust analytics. Advanced Analytics and Data Interpretation: ----------------------------------------------------------------------- Demonstrated robust analytical acumen, translating data gleaned from Google Ads and Google Analytics into actionable insights for the refinement of campaign strategies. Conducted A/B testing, spearheaded conversion rate optimization initiatives, and drove continual improvement strategies. Certifications: ✔Google Ads Certification ✔Google Analytics Individual Qualification ✔Google Tag Manager Fundamentals Certification Professional Memberships: ✔Member, Google Ads Professionals Association ✔Member, Digital Marketing Institute Feel free to customize this content further based on your specific experiences and achievements.
Experience
User avatar
t. Luke's University Health Network
Dec 2022 – Dec 2023
United State
Pay-Per-Click (PPC)
Implemented effective, targeted Pay-Per-Click campaigns to drive website traffic and improved CTR by 27%, decreased CPA by 20%, and increased ROI by 18%.
User avatar
Eula Blue
Mar 2022 – Nov 2023
Germany
PPC Ads Specialist
Implemented effective, targeted Pay-Per-Click campaigns to drive website traffic and improved CTR by 77%, decreased CPA by 50%, and increased ROI by 34%.
User avatar
Margaux Agency
Oct 2022 – Dec 2022
United State
PPC Specialist
Executed impactful and precisely targeted Pay-Per-Click campaigns, resulting in a 27% boost in website traffic, a notable 20% reduction in Cost Per Acquisition (CPA), and an impressive 18% increase in Return on Investment (ROI).
User avatar
Lav's Salone
Jul 2021 – Nov 2022
United State
Google Ads PPC Expert
Designed and implemented Google Ads campaigns with focused targeting, optimizing placements, formats, and budget.
Education
User avatar
Daffodil International University-DIU
Feb 2015 – Dec 2022
Bachelor of Business Administration - BBA, ✅ I earned a B.B.A. in Accounting and Business Management in 2022 with a GPA of 3.55 out of 4.
User avatar
Uttara Girl's High School & College
Jun 2017 – Jun 2019
Accounting and Business/Management, ✅ In 2019, I completed an H.S.C. in Accounting and Business/Management with an A grade.