Numan Akdağ, Head of Affiliate Partnerships

Experience

AdSwapper Inc

Jun 2023 – Present

Head of Affiliate Partnerships

AdSwapper is a global affiliate network specializing in performance advertising for mobile and desktop with both incentivized and non incentivized traffic and offers. • Oversee lead generation initiatives for owned & operated verticals, including Home Improvement (Bathroom, Windows, Roofing, Gutters), Solar, Finance (Loans, Credit Repair, Debt) and Insurance (Health U65 and Auto). • Integrate new buyers and lead generators, scaling in-house offers and driving revenue growth while increasing lead volume. • Offer a white-label tech solution that enables partners to sell their leads directly to buyers by implementing JavaScript tags, with coverage for optimized lead-gen forms, a network of lead buyers, compliance regulations such as TCPA, Jornaya and TrustedForm, fraud detection service, a 2FA mechanism for SMS verification, real-time auction system, and a comprehensive dashboard access for funnel performance tracking and data validation. • Act as the key point of contact for affiliates, nurturing relationships and driving promotional campaigns to achieve advertiser goals. • Manage a portfolio of 100+ publisher accounts, handling day-to-day inquiries, campaign execution, and performance optimization. • Negotiate competitive rates and provide strategic recommendations to affiliates to maximize ROI. • Lead affiliate recruitment and onboarding, S2S integrations and driving alignment with business objectives. • Leverage affiliate software platforms like Affise, Tune, and Everflow to manage and track performance with expertise in CPL, CPA, CPI, CPS, and RevShare models.

Publicis Groupe Turkey

Jul 2022 – Jun 2023

Account Supervisor - Mobile, Influencer and Affiliate Marketing

GelirOrtakları (RevenuePartners in English) was founded in 2008 and was acquired by Publicis Groupe in 2016. It is Turkey's first and leading affiliate and performance marketing platform. • Managed key e-commerce and retail clients in the Turkish market, including Amazon, Huawei, Nike, Mango, Sephora, A101, Defacto, Mavi, and ETS Tur, while tracking, analyzing, and reporting on client performance across CPS, CPC, and CPI models. • Drove business development by offering market insights and strategies to boost client sales. • Oversaw domestic and international affiliate channels, serving as the main contact for publishers. • Researched and recruited new affiliate partners, handling onboarding, proposals, contracts, and negotiations. • Collaborated with influencers on campaign briefs and partnered with mobile ad networks for user acquisition campaigns on apps. • Led the account team, work with Business Lead, Directors, and cross-functional teams to execute tasks effectively. • Utilized web tracking tools and MMPs such as Google Analytics, Adjust and Appsflyer for performance reporting.

Amazon Turkey

May 2021 – Jul 2022

Affiliate & Partnerships Manager

• Built and maintained relationships with affiliate channels, brands, influencers, and comparison websites to grow the in-house affiliate program in TR market. • Monitored and reported on affiliate performance, providing key metrics and insights to stakeholders for vital improvements. • Utilized the Amazon Associates (Gelir Ortaklığı) dashboard to generate reports and optimize campaign strategies. • Negotiated contracts and commission structures to ensure profitable partnerships. • Collaborated with the Marketing, Amazon Ads, and Amazon Prime teams to develop engaging campaigns. • Managed budgets efficiently to maximize the effectiveness of affiliate and partnership activities.

Evet Technologies Inc.

Apr 2020 – May 2021

Software QA Tester

Worked simultaneously on Surfmyads.com's sister company Evet Technologies as the main point of contact and bridge employee between the two companies. • Conducted in-depth testing of the Promocodes Hero Chrome Extension on e-commerce cart and checkout pages, identifying and reporting bugs to ensure a seamless UI/UX. • Analyzed competitor extensions, including Capital One Shopping, Honey, Retailmenot Deal Finder and Cently to evaluate their performance and recommend functionality enhancements. • Coordinated with software developers to facilitate the integration of auto-code application technology, enabling streamlined coupon application for users. • Monitored and reported rule-based errors, ensuring adherence to quality assurance standards and driving continuous improvement in operational efficiency. • Managed and updated rule configurations within MongoDB for major e-commerce platforms, including Shopify, Magento, WooCommerce, and BigCommerce to assure proper operation of coupon rules.

SurfMyAds.com Inc.

Nov 2017 – May 2021

Sr. Affiliate Account Manager

Surfmyads.com is a leading operator of customized coupon websites that have facilitated hundreds of thousands of transactions for prominent retailers worldwide. • Managed affiliate marketing operations for Promocodes.com, Codes.co.uk, Coupons.ca, and Discountcode.com in the US, UK, Canada, and Australia markets. • Reported directly to the CEO, leading partnerships with major affiliate networks, including Rakuten Advertising, CJ Affiliate, AWIN, ShareASale, Pepperjam and Impact Radius for optimal deal terms. • Maintained and strengthened relationships with key merchants, driving revenue growth through paid placements, commission negotiations, exclusive coupon codes, and TM+/SEM deals. • Played an integral role in the successful launch of new products, including a cashback program, browser extension, and paid search monitoring tool utilizing A/B testing and performance analysis to maximize impact. • Analyzed performance data to identify growth opportunities, improve affiliate strategies, and maintain a competitive edge through ongoing monitoring of industry trends and competitor activity.

Education

Istanbul University

Sep 2013 – Jul 2017

Business Administration, Faculty of Political Sciences

Numan Akdağ

Head of Affiliate Partnerships

Skills

Languages