Olga Sidorova, Performance Marketing Specialist

5 o'click — digital agency

Aug 2017 – Present

Moscow, Russia

Performance Marketing Specialist

- Created and managed Ads on Google Ads, Yandex Direct, Facebook Ads, VK; - Analyzed data metrics across multiple reporting platforms to improve client performance; - Collaborated with client's departments (content, sales, etc.) to manage reputation, identify key players and coordinate actions; - Help with the idea development and design of digital campaigns; - Tracked and analyzed analytics reports to gain insights into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

Dynatech Latvia

Dec 2018 – Aug 2019

Riga, Latvia

Digital Marketing Specialist

- Maximized performance for SEM and Display campaigns in Google and Bing. Implemented new ad formats and optimization tools (like price and other extensions, RLSA, Remarketing, etc). - Managed Social Media campaigns on Facebook, Quora Ads. - Splited test and suggested improvements for campaigns on Google, Facebook.

Cloud4Y

Jul 2016 – Dec 2018

Moscow, Russia

Marketing Specialist

- Managed bids, keywords, and Ads on Google Adwords and Yandex Direct; - Created and managed Social Media campaigns on Facebook, Linkedin, VK, Target. My; - Researched and test new keywords to scale campaigns; - Split test and suggested improvements for landing pages and forms; - Monitored quality of the leads; - Analysed digital metrics to detail, e.g., site traffic, visitor paths, conversion rates, device use, locations; - Analysed competitors to optimize Ad spend; - Implemented remarketing and retargeting.

Softformula

Feb 2016 – Nov 2017

Russia

PPC manager

- Optimized paid search campaigns in Yandex Direct for e-commerce; - Planned, created, and managed paid search, display, and remarketing campaigns in Google Ads; - Was responsible for generating and sending client reports to show agency activity and results.

5th

Oct 2014 – Feb 2016

Kemerovo, Russia

Digital Marketing Manager

- Planed, optimized, implemented, and managed paid search campaigns in Yandex Direct and Google AdWords for a variety of clients; - Managed small to medium-sized PPC budgets; - Wrote texts for landing pages and ads; - Worked with the other teams to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible; - Implemented call tracking for clients; - Analysed activity and performance of all paid search campaigns and report findings.

Business Re-styling

May 2014 – May 2015

Kemerovo, Russia

Project Manager

- Met with clients, identified their business & user requirements/objectives and provided digital strategy guidance and ideas; - Created technical tasks for developers; - Managed team tasks, project schedules and project budgets; - Planed and executed SEM strategy; - Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score.

TELE2

Oct 2009 – Feb 2014

Kemerovo, Russia

Public Relations Specialist

- Created messaging, presentations, and materials in support of meetings or events; - Planned and supported outreach events and tours, including briefings and presentations to community groups; - Researched and developed promotional material, product descriptions, and press releases; - Planned and participated in charity events for the company's clients. - Organized a training event for entrepreneurs.

Olga Sidorova

Performance Marketing Specialist

Skills

Languages