Saed Anabtawi, Product Director Empowering Teams to Build Customer-Centric Solutions | Product Vision & Strategy Driving Growth

About

Experienced Product Director with a proven track record of leading highly engaged, cross-functional teams to deliver customer-centric solutions that align with business and organizational objectives. Skilled in crafting and executing product lead vision and strategies that drive growth, enhance user experiences, and achieve key business goals. Adept at balancing strategic vision with practical execution to deliver impactful results in fast-paced environments.

Experience

WOLF Qanawat

Oct 2022 – Present

Uk, Amman-Jordan

Product Director

Crafted a New Value Proposition: We developed a compelling value proposition that aligns with the behavior of existing communities, significantly enhancing the new user journey and ultimately doubling our retention, activation, revenue rates, and reducing churn. Optimized Product Development Lifecycle: We refined the product development lifecycle by implementing the Spotify squad model with Agile methodology, resulting in 70% increased efficiency and collaboration within the team, thus expediting product delivery. Significantly supported in building a full squad in Amman, Jordan. This included assisting with the hiring process, identifying the right talent Established Mission Alignment: Introduced a structured concept of missions that aligns organizational and business objectives with departmental goals, ensuring cohesive progress across the board. Established a Dedicated Product & Design Team: Formed a dedicated product team focused on squad initiatives, responsible for developing and executing roadmaps that align with our overarching missions, fostering ownership and direction. In addition establishing UX practices for user interviews, surveys, and validations of solutions. Verified Channel initiative: Awarding a badge to channels who meet performance metrics, recognizing excellence in content quality, engagement, and user interaction. Verified channels are featured on the Discover page, boosting visibility and driving community growth through increased user engagement.

Baaz Inc.

Apr 2013 – Nov 2024

USA, Amman - Jordan

Founder and Product Director

Baaz the first Arabic Social Network. Using powerful AI, analytics, trend analysis, and advanced natural language processing technology, we provide the user with a social media platform that is relevant to their needs and culture. Successfully managed and led the ideation, design, and development of products that align with the overall strategy. Coordinated third-party vendors and teams, including technology providers, marketing, user experience, and development teams, ensuring seamless collaboration. Managing the mobile development track for iOS and Android, developing product roadmaps and timelines to capitalize on key opportunities. Incorporating customer and stakeholder feedback across development cycles, using Agile methodologies to manage product backlogs, prioritize tasks, and conduct UAT sessions. Additionally, represented the company at prestigious events, including pitching at the Web Summit Audi Stage in Ireland (2015) and guest speaker at QITCOM in Qatar (2017), highlighting my expertise and leadership on a global stage.

SOCIALDEALER

Jan 2011 – Dec 2012

USA, Amman - Jordan

Business Analyst

SOCIALDEALER is a social media and reputation management software that provides the industry's only complete solution to help automotive dealers and OEMs create, manage, and monitor social profiles, reputation, content, and engage with new and existing customers. Played a key role in gathering and documenting project requirements, working closely with the development team to find optimal solutions through creative problem-solving. Identified and prioritized ideas and user stories, ensuring clear project direction and focus. Created comprehensive documentation, including requirements, specifications, use case diagrams, process flows, robustness diagrams, and domain models. By standardizing the requirements gathering process, reduced analysis time by 50%. Additionally, proactively identified and addressed risks and potential obstacles, enabling the development team to work efficiently and deliver projects on time and within budget. Conducting UAT with stakeholders to ensure that systems were developed according to specifications. Collaborated with the marketing department, creating user guides, marketing emails, and providing training to end users on the new system.

Education

Webster University

Aug 2003 – Apr 2007

Business Administration, Marketing & Advertising, Business

Saed Anabtawi

Product Director Empowering Teams to Build Customer-Centric Solutions | Product Vision & Strategy Driving Growth

Skills

Languages