Stella Omwenga, PUBLIC RELATIONS / CORPORATE COMMUNICATIONS/ ADVOCACY/ STRATEGIC COMMUNICATIONS/ CUSTOMER SERVICE

About

Passionate and skilled Public Relations and Communications Professional with a solid educational background in Communication and Information Sciences and a track record of success in advocacy, media strategy, digital campaigns, and strategic alliances. Strong analytical and strategic skills required to negotiate rapidly changing agendas and effect policy change. Committed to leading participation on national, regional, and worldwide forums and representing the organisation to important stakeholders. I am seeking for a Communications Manager role where I can apply my skills in communications and marketing, as well as efficient collaboration with a variety of stakeholders.

Experience

Multimedia University of Kenya

Aug 2013 – Present

Nairobi Kenya

Communications Officer

My role involves creating marketing strategies for library brand recognition, managing subscriptions, negotiating licenses, reducing costs, overseeing consortia agreements, managing electronic resources budget, conducting monthly training sessions for users, addressing issues, activating and deactivating accounts, and conducting usage analyses to increase resource utilization. This includes reducing acquisition costs, ensuring fiscal responsibility, and addressing underutilized resources for improved user satisfaction.

Longman Kenya -Pearson Education

Aug 2012 – May 2013

Nairobi Kenya

Customer Service Administrator

Efficiently planned and coordinated Longman Kenya's events, including book launches and fairs, resulting in a 46% increase in attendance compared to the previous year • Addressed and resolved customer inquiries, concerns and complaints in a timely manner achieving a 90% or higher customer satisfaction rate, measured through post-resolution surveys and feedback • Managed the order processing system, ensuring accurate and timely order fulfillment leading to a decrease in order processing time by 15% measured through order fulfillment metrics • Generated and analyzed sales reports to identify trends, opportunities, and areas for improvement leading to an increase in sales revenue by 8% measured through quarterly sales reports and analysis • Regularly updated and maintained customer databases to ensure accuracy and completeness which led to improved targeted marketing • Managed social media accounts, engaging with customers and promoting new releases which led to an increase in social media engagement by 25% as measured through likes, shares, and comments

Octavian Consulting Group

Jan 2010 – May 2012

Nairobi Kenya

Communications & Advocacy Officer

Conducted outreach to media outlets and journalists to secure coverage for key initiatives leading to secure coverage in at least three major media outlets within six months, measured through media mentions and reach • Analysed the effectiveness of communication campaigns using key performance indicators KPIs) such as reach, engagement, and conversion rates • Managed Octavian's social media platforms, implementing strategies to grow followership and enhance engagement leading to an increased social media followership by 15% as measured through platform analytics • Monitored and tracked relevant issues, preparing regular reports for internal and external stakeholders leading to improved issue tracking accuracy by 20%, leading to more informed decision-making and strategic planning • Developed and tracked metrics for advocacy campaigns to measure impact and effectiveness achieving a 25% increase in the desired outcome of advocacy campaigns on policy changes and public awareness • Evaluated the success of PR efforts, including earned media coverage and public perception thereby attaining a positive PR sentiment score of 80% measured through media monitoring and sentiment analysis tools • Collaborated with partner organizations to amplify advocacy efforts leading to strengthened partnerships by achieving a 15% increase in joint initiatives and collaborations, measured through partnership assessments

Education

Daystar University

Sep 2013 – Nov 2023

Master of Arts, Communication

Moi University

Jan 2005 – May 2008

Bachelor of Sciences, Information Sciences

Stella Omwenga

PUBLIC RELATIONS / CORPORATE COMMUNICATIONS/ ADVOCACY/ STRATEGIC COMMUNICATIONS/ CUSTOMER SERVICE

Skills

Languages