Talha Hyder, Content Writer, researcher and corporate communication professional

Bank Alfalah

Oct 2021 – Present

Pakistan

Manager

● Developed and implemented data-driven communication strategies to enhance brand reputation and achieve key business objectives, emphasizing stakeholder engagement across internal and external spheres. ● Led successful CSR campaigns, crafting impactful Sustainability and Annual Reports that addressed stakeholder concerns and environmental issues. ● Proactively managed risk and crisis communication, increasing internal and external awareness of key events like town halls and initiatives like Pinktober. ● Executed strategic content writing, including internal communications and impactful speechwriting for executive management, including the Chairman and President. ● Spearheaded the development and implementation of CSR policies, overseeing donations and Flood Relief Funds for NGOs and government organizations, strengthening the company's social impact. ● Managed comprehensive ATL and digital campaigns for initiatives such as Roshan Digital Account, Roshan Equity Investment, Savings Account, and Independence Day campaigns. This experience showcased proficiency in advocacy strategy and implementation, reaching a broad range of consumers and stakeholders. ● Oversaw various market research projects, including Brand Health Dipsticks and Customer Experience Focus Groups, to identify areas for improvement and inform future communication strategies

Talha Hyder

Content Writer, researcher and corporate communication professional

Skills

Languages