A creative and strategic marketing specialist
with a talent for developing and delivering
effective marketing campaigns. With
the ability to research and analyze market
trends and consumer behavior, to identify new
opportunities. Strong project management
skills and knowledge to effectively lead cross-
functional teams, to achieve business
objectives. Excellent communication skills to
communicate effectively with stakeholders.
I am empathic, creative, organized, and
a passionate person for continuous learning.
Experience
Arigato and good drinks
Aug 2020 – Feb 2023
Colombia
Marketing Manager
I was in charge of:
• Develop and coordinate the execution of the marketing
plan.
• Market and trends investigation.
• Consumer and competitor analysis.
• Data analysis for decision-making.
• Planning content in a team for social media.
• Price analysis.
• Guarantee timely compliance with the requirements
assigned to the work team.
West química
Jan 2019 – Sep 2019
Colombia
Product Analist
I was in charge of:
Development of projects and new businesses.
Supervised the different stages of the development of
new products.
Search for trends and product ideas.
Analysis of relevant information that allows the
construction of offers and pricing strategies.
Market investigation.
Participation in a corporate image change project.
Investigation and analysis of data on potential target
markets.
Analysis and price stipulation.
Avon
Nov 2014 – Jan 2018
Colombia
Senior Assistant Marketing Intelligence and processes
I was in charge of:
*Development of new products through participation in its
different processes. (Follow-up of samples, review of
new product texts, search for product ideas).
*Permanently track compliance with category strategies
through product performance analysis, to identify
opportunities and make timely decisions.
*Follow-up in the different graphic processes (Briefs,
graphic reviews, photos)
*Analysis of relevant internal and external information,
which allows the construction of the pricing strategy for
the salable advertising material category.
*Prepare reports and presentations for campaign
planning meetings.
*Perform analysis combining Sales and Marketing KPIs to
provide additional information about the sale.
*Automation of processes in Excel.
Education
EAFIT
Jan 2015 – Jun 2016
Marketing Specialist, Business Administration
ESUMER
Jan 2005 – Nov 2009
International business professional, Business Administration