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Tiffany Yu

Social Media Marketer & Creative Director

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Intro
Singapore
Marketing & Social Media Executive at ORGANIC BURST UK LTD
Studied Psychology at Nanyang Technological Institute
Marketing & Advertising
rei-of-sunshine.webflow.io
Joined October 14, 2022

Skills

Languages

English
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Native or Bilingual
About
Self-driven social media marketer with an eye for trends and viral content creation. Experienced in effectively managing a wide variety of accounts from product promotions to influencer relations. Adapts smoothly to new workflows and environments with a genuine passion for adventure.
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Experience
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ORGANIC BURST UK LTD
May 2022 – Present
Singapore
Marketing & Social Media Executive
My role is to create and manage the brand's online Instagram marketing content. Aside from creating still image posts, engaging with followers, stats tracking, newsletter creation, and content proposals, I am the current trailblazer of OB’s reels. From video ideation, to props sourcing, filming, editing, and trend forecasting - I'm a one person production team. My reels have been largely successful and majority of them receive between 70K to 100K+ organically grown views
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Boom Digital Media
May 2021 – Jul 2022
Singapore
Project Manager
My role is to create and manage the brand's online Instagram marketing content. Aside from creating still image posts, engaging with followers, stats tracking, newsletter creation, and content proposals, I am the current trailblazer of OB’s reels. From video ideation, to props sourcing, filming, editing, and trend forecasting - I'm a one person production team. My reels have been largely successful and majority of them receive between 70K to 100K+ organically grown views
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Boom Digital Media
Jul 2021 – May 2022
Singapore
Project Manager
At Boom, I pitched, directed, and managed the TikTok content created for the accounts of 8 companies of varying industries - spanning from F&B, household appliances, beauty, and more. During my time here, I led my team in creating a significant quantity of videos that went viral organically, hitting between 100k to 2m views per video. In managing these 8 accounts of differing customer bases, I became confident in my ability to adapt quickly to cater to various industry needs, and in my sensitivity to upcoming trends
Education
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Nanyang Technological Institute
Sep 2016 – Jan 2021
Bachelor's in Psychology, Psychology
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