Uzair Ansari, Seasoned Digital Marketing and SEO Professional

About

I'm an SEO Evangelist & a Digital Marketing Specialist from Pakistan with & years of experience and counting. I'm a creative thinker and an attention-to-detail person. I have worked with businesses in the USA, Pakistan, U.K., Australia, and the Middle East regions. My skill set includes but not limited to: - Analyzing Business and its needs & strategizing accordingly - Website Technical Auditing - Analyzing and creating topical content marketing strategy - On-page & Off-page strategy and execution - Technical SEO - Detailed Reporting - Optimization of GMB - Yelp and other local listings. - Strategizing & Executing Google Ads, Facebook/Meta Ads & Instagram Ads - Email Marketing - Community Management I have hands-on experience using tools such as Google (Search Console, Analytics, Keyword Planner, Ads, Tags Manager, Page Insights, Google Data Studio), Ahrefs, SEMrush, Screaming Frog, Hootsuite, Canva, and Mailchimp.

Experience

Seed Labs

Aug 2020 – Present

Pakistan

Digital Strategist & Marketing Lead

● Working with the Founder to Develop a Brand Strategy for Local E-Commerce Ecosystem and create solutions for development, launch, measurement and optimization that drive brand and product awareness ● Leading, strategizing, and executing digital marketing campaigns on multiple marketing mediums (SEO, SEM, SMM, Content & Email Marketing) ● Initialize, update, and monitor various digital properties such as Websites, Landing Pages, and Blogs in support of digital marketing campaigns based on keywords research and trends ● Perform Competitors Analysis to stay updated and improve our product for small businesses. ● Developed required KPIs of each marketing channel for the client in SEO, Social Media and PPC. ● Monitoring search data digital marketing tools such as Google Analytics, Tag Manager, Google Data Studio, Google Search Console, Ahrefs, Semrush, and Screaming frog ● Experienced using CRMs such as Hubspot, Salesforce, and Pipedrive and automating workflows ● Acting as a Project Manager in the Design & Development of Apps, Web E-Commerce, Merchant, and an Admin Portal ● Defined and aligned Marketing objectives with C-Level Executives and Developer teams ● Foster and Nurture a Community of Partnered Merchants and Local Delivery Drivers in Portland, Oregon

Spruce Box Construction

Aug 2020 – Jan 2021

USA

Digital Marketing Lead

● Strategized & executed complete Local SEO, SEM, & Display ads campaigns ● Acted as a project manager in the redesign of the website and web-copy ● Analyzed the local buyer personas & suggested new services plus improvement areas to the client ● I got successful leads worth $350k in 6 months.

Logitonics Pvt. Ltd

Jan 2020 – Aug 2020

Pakistan

Digital Marketing Manager

● Helped the start-up kick-start digital marketing services & manage all of the local and international clients. ● Ideated and executed strategy & business plan, built a strong team and managed digital marketing projects. ● Worked on 10+ Clients' Websites and their Branding, Strategic SEO Planning, Advanced On-Page & Off-Page SEO Practices, In-Depth Website Analysis, Business Analysis, Keywords Analysis, and Social Media Marketing. ● Managed and executed Search Marketing Plans for In-house brands such as E-Commerce and Digital Services. ● Increased E-Commerce Leads organically by 50% in the first 4 months. ● Managed a team of 4 SEO Specialists, 2 Content Writers and 1 Graphics Designer.

Assistant Manager - SEO

Apr 2017 – Jan 2020

Pakistan

Technado Pvt. Ltd

● Managed Local SEO for diversified businesses in the USA, Australia, UK, Europe, Hongkong, and Middle-East. ● Strategized SEO Strategies from Business Analysis and Keywords Research to the Execution of On-Page and Off-Page Optimization. ● Helped the client with customer personas and SEO to scale business from the UK to Europe, the USA, and Middle East Region. ● Conducted Competitor Research for most of the clients. ● Trained Sales & Support teams on how to sell SEO Services and help SMEs. ● Voluntarily learned Basic Project Management of Website Development, Video Animation, and Mobile Application development to help other departments optimize their processes. ● Managed a team of 9 SEO Specialists and 2 Project Managers. ● Awarded a position as an advisor to the company's stakeholders.

BYVentures

Sep 2016 – Apr 2017

Pakistan

SEO Expert

● Learned, Strategized & Executed SEO for a Satire & Current Affairs News Blog (www.parhlo.com) ● Identified under-performing categories and improved them ● Collaborated with writers to improve writing styles ● Identified & introduced new categories to increase organic traffic ● Increased organic traffic by 12k/day to 52k/day in 6 months

iShopping.pk

Sep 2015 – Aug 2016

Pakistan

SEO Expert

● Audited SEO standings at that time and identify problems to solve ● Strategized, improvised, and executed a new SEO plan for the electronics shopping category, which brought significant success ● Was promoted to manage the SEO & Product team to improve other website categories. ● Collaborated with the Content Team to improve the verbiage of products and blogs. ● Within the early 6 months, the traffic and orders increased by 90% ● Strategized & Executed Social Media Plans for shopping seasons and got a success ● Participated & Represented the company on public forums and small conferences. ● Planned & Executed brand awareness campaigns in multiple colleges & universities in Karachi ● Hired and trained a team of 20 interns, and 10 of them continued their careers in digital marketing.

TradeKey Pvt Ltd

Sep 2015 – Aug 2016

Pakistan

Product Engineer

● I started my career here at 19 and worked as a Product Engineer for 1 year. ● Started learning SEO and shifted my career path. ● Executed Off-Page SEO on my Team Lead's command. ● After 5 months of learning & execution, I was handed over my 1st client (https://www.alviarmani.com/) ● Learned Reputation Management and successfully executed a campaign. ● Participated by contributing content and SEO to a Women's Empowerment Campaign for Asia backed by USAID called "Women in Trade."

Education

Karachi University

Jan 2019 – Jan 2024

Bachelors, Arts

Government National College, Karachi

Jan 2010 – Jan 2011

Intermediate, Commerce

Shadman Academy

Jan 1995 – Apr 2010

Matriculation, General Group

Uzair Ansari

Seasoned Digital Marketing and SEO Professional

Skills

Languages