Head - Growth and Partnerships at OrangeSomething.com, a startup inside of Grofers. Responsible for P&L. Instrumental in making the business EBITDA +ve within 5 months. Earlier handled Digital, Product, Alliances and Partnerships at The Man Company.
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Experience
Grofers
Oct 2019 – Present
Gurgaon, India
Sr. Manager - Growth
-Heading Marketing and Digital Strategy for OrangeSomething.com, a startup inside of Grofers.
-Responsible for P&L and EBITDA, became EBITDA +ve within 5 months.
-Scaled up from 600 orders/day to 4,500 orders/day within 5 months, while also increasing the AOV by 3x and ROI by 4x.
-Net marketing cost per order was under INR 45, the website had an industry-leading conversion rate of 8% plus.
-Led a team of digital marketers and creative designers.
The Man Company
Oct 2017 – Aug 2019
Gurgaon, India
Product & Growth Manager
-Completely revamped the website design, giving it a more lifestyle-oriented look and feel, in-sync with the growth of the brand. Increased conversion rate by 15%, halved the site load speed and boosted user engagement by 30%.
-Handled Facebook, Google and Affiliate Marketing, enabled the website to become operationally profitable.
-Set up personalized email flows on each step of the user journey. Email and SMS retention marketing contributed more than 20% of the overall revenue.
