Wasim Abid, Digital Marketer |Digital Advertising Strategist | Expert in Ad Campaign Management, Website Traffic Optimization, and Data-Driven Marketing

About

I'm Wasim Abid, a passionate and results-driven Digital Marketer with a strong foundation in marketing. My journey in the digital landscape has been marked by continuous learning and a commitment to delivering exceptional results. Expertise: 🔹 Ad Campaign Management: I excel in managing end-to-end digital advertising campaigns, from strategic setup to meticulous optimization. 🔹 Website Traffic Optimization: My ability to drive targeted traffic to websites through various channels ensures campaign success. 🔹 Data Analysis: Data-driven decisions are at the core of my approach. I leverage analytics to refine strategies and achieve superior outcomes. 🔹 Attention to Detail: My keen eye for detail and precision ensures a high standard of quality in every project I undertake. 🔹 Quality Assurance: I'm committed to delivering excellence, and my work consistently reflects this commitment. 🔹 Marketing Strategy: Crafting effective marketing strategies that align with objectives is my forte. 🔹 Marketing Analytics: I use analytics to uncover insights and drive continuous improvement. 🔹 Social Media Advertising: Proficient in leveraging social media platforms for brand visibility and engagement. Experience: In my current role as an Ad Trafficker at EKCS India Private Limited, I'm responsible for executing and managing ad campaigns that drive website traffic and brand visibility. I optimize and maintain profitable campaigns while upholding a high standard of quality. Previously, as a Digital Marketing Manager at Excellent Kashmir Tour and Travels, I collaborated with teams to develop digital marketing strategies, analyzed data reports, and executed effective social media strategies. My internship at NIIT further honed my skills, where I managed the company's online presence and monitored ongoing campaigns. Additionally, my experience as a Social Media Marketing Intern at the International Model United Nation (IMUN) involved handling the company's online presence and preparing presentations for prospective clients.

Experience

EKCS

May 2022 – Mar 2024

Remote

Ad Trafficker (Social Media Marketing Expert)

1. Oversee the technical and operational facets of digital advertising campaigns. 2. Proficient in campaign setup, creative supervision, precise audience targeting, strategic ad placement, and in-depth tracking and analytics. 3. Ensure compliance with platform-specific guidelines and industry regulations. 4. Drive campaign optimization through meticulous analysis and adjustments. 5. Foster effective communication and collaboration with cross-functional teams. 6. Deliver effective ad campaigns, align with objectives, and generate positive ROI for advertisers

Excellent Kashmir Tour and Travel

Mar 2019 – Mar 2024

Srinagar, jammu and kashmir

Digital Marketing Manager

1. Handled the company's online presence - regularly updated the company's website (Seo & SEM) and various social media accounts. 2. Monitored ongoing marketing campaigns. 3. Executed and managed ad campaigns to drive website traffic and brand visibility. 4. Optimized and maintained profitable ad campaigns. 5. Maintained a high standard of quality and attention to detail. 6. Prepared Presentations for prospective clients.

International MUN

Jul 2020 – Aug 2020

Remote

Campus Ambassador | Social Media Marketing

we were given different tasks of Social Media Promotions as well as to get IMUN Online Conference referrals. Managed the company's online presence, including website updates and social media accounts. Monitored ongoing marketing campaigns and prepared presentations for prospective clients.

NIIT Limited

Jul 2017 – Aug 2018

Srinagar, Jammu & Kashmir (Union Territory), India

Digital Marketing Intern

1. Worked with other teams members to develop digital marketing strategies, content, and other deliverables that helped meet specific client goals and objectives. 2. Examining Data Analytics reports to achieve a better understanding of the effectiveness of content marketing strategies and ways to improve them 3. Creating and implementing effective social media strategies designed to help clients find new ways to market their business

Education

Punjab Technical University

Apr 2020 – Apr 2022

MBA , Marketing & HR

Bangalore University

Apr 2012 – Apr 2016

BBM (Bachelor Of Business Management), General

Wasim Abid

Digital Marketer |Digital Advertising Strategist | Expert in Ad Campaign Management, Website Traffic Optimization, and Data-Driven Marketing

Skills

Languages